Fashion Does Good: The Launch of Olivela

By Kristen Shirley

This story originally appeared in the November/December 2017 issue of Elite Traveler.

Founded by Stacey Boyd, who holds an MBA and MA in Public Policy from Harvard, new luxury e-commerce site Olivela aims to make shopping a philanthropic experience. Simply by purchasing a covetable piece from some of fashion’s top designers, Olivela donates a portion of the proceeds to selected charities.

Current causes include Good+ Foundation, which helps children in the US living below the poverty line; Too Young to Wed, whose mission is ending child marriage; VH1 Save the Music, which brings music back into education; and the Malala Fund, dedicated to educating girls around the world. Every purchase clearly states how it will benefit the causes. For example, the Tod’s bag pictured will provide 100 days of school to girls, courtesy of the Malala Fund.

It was actually Malala Yousafzai herself who inspired the creation of Olivela. Yousafzai and Boyd visited refugee camps in Kenya and Rwanda, where Boyd saw firsthand how a small amount of money can have an enormous impact on children.

Choose from designers such as Aquazzura, Dolce & Gabbana, Salvatore Ferragamo and Tod’s, and Olivela will be expanding to ready-to-wear soon. Fabulous finds that do good in the world? What’s not to love?

Tod’s snakeskin bag, $2,425,