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April 29, 2007updated Dec 03, 2015

Best Shopping in St Petersburg

By Chris Boyle

day night

Fashion has been at the center of Russian culture for centuries, and where the Tsars and imperial courtiers once led the way, now top designers and unique boutiques supply the trends.

Nevsky Prospect is the city’s central shopping destination; and the Grand Hotel Europe is home to the most exclusive brands.

TATYANA PARFIONOVA

Easily one of the most famous designers in St Petersburg, Tatyana Parfionova’s store on Nevsky Prospekt is one of the highlights of the street.

Parfionova has created clothes and accessories that are innovative, original and highly relevant; so much so, that some of her work is on display in the Russian Museum. A trip to the store may even give you the chance to meet the famous designer, who is often to be found in her store sketching new designs. Tatyana Parfionova is ideal for those who want clothes that are uniquely creative, and it is even worth a visit if you are not a fashion fan; but remember to pick up a Tatiana shawl – they are highly regarded around the globe.

BABOCHKA GALLERY

Inside Babochka Gallery

Since opening in 1988, Babochka has expanded and opened six multi-brand stores and three brand boutiques, Brioni, Ermenegildo Zegna and Emporio Armani.

The finest of these is the Gallery, which can be found on the highlyfashionable Nevsky Prospect. The three-story building features a wealth of internationally renowned brands such as Bottega Veneta, Fendi, Oscar De la Renta, Roberto Cavalli and Michael Kors. However, Babochka has more to offer than shopping, and with tailor services, a bar and VIP fitting rooms, visitors can savour an experience they will never forget. The helpful staff will supply you with complimentary champagne as you browse through the top designers and provide you with tips on the latest fashions and trends.

+ 7 812 717 4675

Nevsky Prospekt, 153

www.babochka.ru

BABOCHKA

Opened in 2007, this branch of the Babochka chain can be found in the Grand Hotel Europe.

Babochka differs from the larger Babochka Gallery in its highly innovative and modern store format, with an interior created by Italian designers based on mirrors, glass and reflected light. The store features top brands such as Alexander McQueen, Miu Miu and Moncler, and the emphasis of this store is also on more revolutionary and inventive designs.

+7 812 324 5625

Nevsky Prospekt, 36

ZILLI

For those seeking designer menswear, look no further than Zilli.

The French men’s clothing store has been producing luxury clothing for nearly 40 years, innovatively creating trends season after season. The St Petersburg store, located in the Grand Hotel Europe, is no exception, featuring a wide range of menswear items including luxury sportswear and handcrafted items.

+7 812 329 6590

Nevsky Prospekt, Mikhailovskaya Ulitsa 1/7, 191011

www.zilli.fr

DAY NIGHT

Day Night

Regarded as one of the finest fashion stores in St Petersburg, Day Night features a list of brands that includes Stella McCartney, Givenchy, Balmain, Lanvin, Celine, Alexander Wang, Jil Sander, Ann Demeulemeester and Rick Owens.

Day Night has two locations in the city, of which the larger flagship store takes up two storeys and is situated over 8,600 square feet of space. This is the place to come to if you want the coolest brands in a chic, trendy environment. Day Night employs a staff of fashion experts who are more than happy to provide advice and select the most innovative designs to suit your taste.

Olesia Novichenko

M. Posadskaya Street, 6, 197046

+7 812 234 2300

www.daynight.ru

FASHION AND ACCESSORIES

 

ALEXANDER MCQUEEN
BABOCHKA
Website: www.alexandermcqueen.com 
ARMANI JEANS
BABOCHKA
Website: www.armanijeans.com
BALENCIAGA
Phone: +7 812 458 8710
Address: Moinka Embankment, 659, 191186
Website: www.balenciaga.com

 

BALLY
Phone: +7 812 449 9434
Address: Grand Palace, Nevsky Prospekt, 44
Website: www.bally.com
BLUEGIRL BLUE MARINE
BABOCHKA
Website: www.blugirl.it
BLUE MARINE STORES
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: Moskovsky Prospekt, 63
Website: www.blumarine.com
BOTEGA
BABOCHKA
Website: www.bottegaveneta.com
BOUDICCA
DAY NIGHT
Website: www.platform13.com
BRIONI
BABOCHKA
Website: www.brioni.com
BURBERRY
Phone: +7 812 449 9427
Address: Italianskaya Street, 15 Grand Palace
Website: www.burberry.com
CATHERINE MALANDRINO
DAY NIGHT
Website: www.catherinemalandrino.com
CELINE
BABOCHKA WOMEN’S STORE
Phone: +7 812 271 3943
Address: Nevsky Prospekt, 115
 
DAY NIGHT
Website: www.celine.com
CHLOE
BABOCHKA
Website: www.chloe.com
CORNELIANI
Phone: +7 812 600 1361
Address: Nevsky Prospekt, 141
Website: www.corneliani.com
DIANE VON FURSTENBERG
BABOCHKA
Website: www.dvf.com
DIOR
Phone: +7 812 325 0606
Address: St. Bolshaya Konushennaya 13A 191186
Website: www.dior.com
DOLCE & GABBANA
BABOCHKA
Website: www.dolcegabbana.com
DRIES VAN NOTEN
DAY NIGHT
Website: www.driesvannoten.be
EMAN UEL UNGARO
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: Moskovsky Prospekt, 63
Website: www.ungaro.com
EMILIO PUCCI
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: Moskovsky Prospekt, 63
Website: www.emiliopucci.com
EMPORIO ARMANI
Phone: +7 812 233 4133
Address: Bolshoi Prospekt, 34-36, Petrogradskaya Storona
Website: www.emporioarmani.com
ERMENEGILDO ZEGNA
Phone: +7 812 717 8391
Address: Nevsky Prospekt, 153
Website: www.zegna.com
ETRO
Phone: +7 812 570 6575
Address: Nevsky Prospekt, 11
Website: www.etro.com
FENDI
BABOCHKA GALLERY
Website: www.fendi.com
GIORGIO ARMANI
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: Moskovsky Prospekt, 63
Website: www.giorgioarmani.com
GIVENCHY
DAY NIGHT
Website: www.givenchy.com
GUCCI
BABOCHKA
Website: www.gucci.com
JIL SANDER
Phone: +7 812 363 3256
Address: Bolshoi Prospekt, 59
Website: www.jilsander.com
JIMMY CHOO
BABOCHKA
Website: www.jimmychoo.com
John GALLIANO
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: Moskovsky Prospekt, 63
Website: www.johngalliano.com
JOHN RICHMOND
BABOCHKA
Phone: +7 812 279 5059
Address: Gangutskaya Street, 18
Website: www.johnrichmond.com
KENZO
Phone: +8 812 449 1128
Address: Nevsky Prospekt, 20
Website: www.kenzo.com
LA PERLA
Phone: +7 812 363 3251
Address: PS Bolshoi Prospekt, 59
Website: www.laperla.com
LORO PIANA
BABOCHKA GALLERY
Website: www.loropiana.com
LOUIS VUITTON
Phone: +7 812 363 3292
Address: Bolshaya Konyushennaya, 13A
Website: www.louisvuitton.com
MAISON MARTIN MARGIELA
Phone: +7 812 703 3411
Address: Bolshaya Konushennaya Ulitsa, 2 191186
Website: www.maisonmartinmargiela.com
MARC JACOBS
BABOCHKA WOMEN’S STORE
Phone: +7 812 271 3943
Address: Nevsky Prospekt, 115
Website: www.marcjacobs.com Marni
MARNI
BABOCHKA
GALLERY
BABOCHKA

Website: www.marni.com
MISSONI
Phone: +7 812 232 4413
Address: PS Bolshoi Prospekt, 29
Website: www.missoni.com
MIU MIU
BABOCHKA

Website: www.miumiu.com
MOSCHINO
Phone: +7 812 363 3255
Address: Bolshoi Prospekt, 59
Website: www.moschino.com
NINA RICCI
Phone: +7 812 310 3808
Address: 44 Nevsky Prospekt, 191011
Website: www.ninaricci.com
OSCAR DE LA RENTA
BABOCHKA OUTLET
Phone: +7 812 316 4893
Address: 63 Moskovsky Prospekt
Website: www.oscardelarenta.com
PAUL SMITH
Phone: +7 812 363 3252
Address: Bolshoi Prospekt 59 197101
Website: www.paulsmith.co.uk
PRADA BABOCHKA
BABOCHKA GALLERY
Website: www.prada.com
RALPH LAUREN
BABOCHKA GALLERY
Website: www.ralphlauren.com
RICK OWENS
DAY NIGHT
Website: www.rickowens.eu
ROBERTO CAVALLI
BABOCHKA
Website: www.robertocavalli.com
SONIA RYKIEL
Phone: +7 812 443 9423
Address: Italianskaya Street 15
Website: www.soniarykiel.com
STELLA MCCARTNEY
DAY NIGHT
Website: www.stellamccartney.com
TOD’S
BABOCHKA

Website: www.tods.com
TRUSS ARDI
Phone: +7 812 336 3263
Address: Italianskaja Street 15. Trade Center “Grand Palace”
Website: www.trussardi.com
VALENTINO
BABOCHKA GALLERY

Website: www.valentino.com
VIKTOR & ROLF
DAY NIGHT
Website: www.viktor-rolf.com
YVES SAINT LAURENT
BABOCHKA WOMEN’S STORE
Phone: +7 812 271 3943
Address: Nevsky Prospekt, 115
Website: www.ysl.com

JEWELRY AND WATCHES

CARTIER
DESIGN CLUB

Phone: +7 812 332 3505
Address: Nevsky Prospekt, T 38/4, 191028
Website: www.cartier.co.uk
CHOPARD
MERCURY

Phone : +7 812 329 6577
Address: Grand Hotel Europe, Mikhailovskaya Street, 1/7, 119011
www.chopard.com
IWC
ETERNEL

Phone: +7 812 441 3262
Address: Moika River Embankment, 59
www.iwc.com
TAG HEUER
STATUS

Phone: +7 812 232 3978
Address: Bolshoi Prospekt, 60
 
CONSUL
Phone: +7 812 232 9682
Address: Bolshoi Prospekt, Petrogradskoy Storony, 63
Website: www.tagheuer.com

 

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