By Minty Clinch
This story originally appeared in the January/February 2018 issue of Elite Traveler.
As a commercial dynamo, Seoul has few equals, but only recently has it emerged to take its rightful place on the world tourist stage. Nowadays it is cutting-edge, with a prestigious biannual fashion week established in 2015 and a vibrant pop culture pioneered by boy band Bigbang’s iconic lead singer, G-Dragon. The contrast between yesteryear’s image of suited businessmen intent on electronics profits and the stylistic and cultural anarchy of today’s youth could scarcely be sharper. With the Pyeongchang Winter Olympics starting in February 2018, the time to check Seoul out is now.