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Elite Traveler – ET Insider – August 5, 2010

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ET Insider – August 5, 2010

Elite Traveler Insider –

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August 5, 2010

Elite Traveler Insider

Welcome to the latest issue of Elite Traveler Insider, the bi-weekly newsletter designed to update our top partners on trends in the private jet lifestyle. This information is provided to offer a better understanding of how to target these globetrotting elite travelers, their impact on your business and other trends that affect you. Remember, private jet travelers are paying up to $10,000 per hour to fly by private jet, so these super rich consumers could be and should be your best customer. We talk about them and how you can get more of them and more from them.

IN THIS ISSUE:

1. A New Address for Elite Traveler – We’ve Moved!!!

2. Elite Traveler Style Editor Tanya Dukes Honored as Editor of the Year

3. Contributing Editor Kelly Carter Hits The New York Times Best Seller List

4. At Allen & Company Event, The Business Challenge Is Bigger Jets

Not another magazine or newspaper in that stack of unread mail: With over six private jet trips every two months, that’s at least six chances for wealthy private jet travelers to see your advertisement in Elite Traveler. And even better, share it with friends on the jet!

1. A New Address for Elite Traveler – We’ve Moved!!!

Elite Traveler’s Headquarters has moved. We are now in The Commerce Building in midtown Manhattan. Contacts for the team are below:

Mailing: Elite Traveler, the private jet lifestyle magazine 708 Third Avenue, 10th Floor New York, NY 10017

Phone: +1 646 430 7900 Fax Number +1 646 430 7901

Email: firstname.lastname@elitetraveler.com

With 41 trips per year, including 11 intercontinental trips and 3+ principal residences, we know where you’ll find elite travelers: in their private jets and in private jet terminals. It’s why we’ve invested in providing BPA audited circulation to private jets and private jet terminals in over 100 countries.

2. Elite Traveler Style Editor Tanya Dukes Honored as Editor of the Year

Last week Elite Traveler’s Style Editor Tanya Dukes was honored with the 2010 Award for Excellence in Editorial and Reporting by the Women’s Jewelry Association (WJA).

Dukes was just the seventh consumer journalist to be recognized in the 27 years of the award. Town & Country, W and InStyle are among the list of previous winners.

This year’s recipients in other categories include Fiona Tilley, co-founder of jewelry brand Gurhan, Susan Jacques, the long serving CEO of Warren Buffett’s Borsheim’s jewelry retail store in Omaha and James Courage, CEO of The Platinum Guild.

Dukes joins past WJA Award winners such as Judith Ripka, Leslie Greene, Penny Preville, Candy Udell and Sybil Yurman. She was cited for her work setting trends and enticing consumers with her oversight of Elite Traveler’s jewelry coverage.

Spotting Fakes: How can you be sure that a publisher is really sending out the number of copies he or she says? How can you make sure they are actually putting copies on private jets? Ask for the BPA or ABC audit statement. You can find our BPA statement here.

3. Contributing Editor Kelly Carter Hits The New York Times Best Seller List

Kelly Carter, Editor of Elite Traveler’s Gliteratti column and USA Today reporter, has her first book on The New York Times bestseller list, co-written with tennis great Venus Williams.

Come To Win: Business Leaders, Artists, Doctors, and Other Visionaries on How Sports Can Help You Top Your Profession, has reached No. 5 on the New York Times Hardcover Advice and How To bestseller list. The book appeared in the New York Times published list on Sunday, July 25, and continues to be featured in bookstores throughout the country.

Along with an impressive group of business leaders (Jack Welch, Ken Chennault, Phil Knight, etc.), former pros (Magic Johnson, Billie Jean King, etc.), creative executives (Vera Wang, Denzel Washington, Marcus Samuelsson, etc.), politicians (Bill Clinton, Condoleeza Rice, etc.), and doctors (Dr. James Andrews, Dr. Alfredo Quinones-Hinojosa, etc.), Williams and Carter serve up a book of wisdom that shows how to turn a sports background into success off the field.

The book has been getting strong reviews, including the Library Journal, which stated: “Containing gems of biographical information not available elsewhere, this presents inspirational readings on how sports can make a significant difference and teach ‘life lessons.’ It is recommended not only to those who are running businesses but also to young adults.”

“Having my book on the New York Times bestseller list is a truly incredible feeling,” said Williams. “I am so grateful to my co-author Kelly Carter, and all of the incredible individuals that participated in this project. It is their stories and advice that I believe can be an inspiration to everyone who reads it.”

Other praise for the book came from ESPN.com journalist Bonnie Ford, who wrote, “This book hammers home the point that successful people don’t always win, but they nearly always learn something useful when they lose. It’s a timeless message.”

In addition, Williams has appeared on Good Morning America, CBS Early Show, CNN, Bloomberg, BET, multiple ESPN shows and has been featured in articles from Essence, the Wall Street Journal, the Associated Press, and more regarding the book.

Would you buy a diamond without a certificate? Would you fly on a plane that hadn’t been certified as safe to fly? Would you buy milk in the supermarket that didn’t have a ‘sell by’ date? Before you buy advertising, next time a publisher says they have distribution on private jets or in private jet terminals, ask for their Circulation statement from ABC or BPA. Ask for them to show you the number of copies going to private jet travelers. You can find our BPA statement here.

4. At Allen & Company Event, The Business Challenge Is Bigger Jets

The annual Allen & Company media conference for moguls, movers and shakers in Sun Valley is a pot of gold for the community’s economy. And residents have long ago traded off the inconvenience of having virtually everything that can be booked, rented or sold for the week taken up in return for the large sums of money being spent with local businesses. It is probably one of the best examples of how private jet users positively impact the communities they patronize.

That said, there is still a problem. Of the approximately 60 private jets that will arrive, about 80 percent now exceed the design limits of the local airport’s runways and taxiways. With larger jets and their larger wingspans, it now means the only solution is to stop or halt the movement of all other jets while these bigger private jets land.

Interest built up in the area in part by media coverage of the event is creating an enhancement that will avoid the problem in the future. A new airport is expected to open after 2014 that will also enable larger commercial airplanes and of course make it smoother taxiing for the private jets as well. Perhaps a business case study for a future conference?

Not another magazine or newspaper in that stack of unread mail: With over six private jet trips every two months, that’s at least six chances for wealthy private jet travelers to see your advertisement in Elite Traveler. And even better, share it with friends on the jet!

All the best,

Douglas D. Gollan Group President and Editor-in-Chief

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