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Elite Traveler – ET Insider – February 21, 2012

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ET Insider – February 21, 2012

Elite Traveler Insider –

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February 21, 2012

Elite Traveler Insider

By Douglas D. Gollan, President and Editor-in-Chief, Elite Traveler Magazine  

More than ever private jet travelers, or elite travelers as we like to call them, are the most lucrative market for luxury brands and service providers.  With readers spending $10,000 per hour to fly privately, the over 600,000 readers Elite Traveler reaches each issue provide you a great way to make sure your message is in front of consumers who have the money to be good customers.  With our Asia Edition, Elite Traveler Superyachts, our over 60 Elite Traveler Destination Guides at Elitetraveler.com, our global database of private jet owners and our award-winning custom marketing team, we would welcome the opportunity to be of help to you in making sure you get a bigger share of our reader spending.

With a Net Worth of more than $25 trillion, I hope you will agree elite travelers should be a key target for your marketing!

In this issue:

1. The Private Jet Lifestyle with a Russian Twist

2. Diamonds are Forever, Money Isn’t

3. Aspen Median House Hits $6 Million

4. Robb Report Editor Endorses the Private Jet Lifestyle

5. More Elite Traveler Success Stories

6. Elite Traveler Promotes Espindle, Taylor and Khan

1. The Private Jet Lifestyle with a Russian Twist

Last issue of Elite Traveler Insider we chronicled how Facebook’s top brass enjoys the Elite Traveler private jet lifestyle, with details of their private jet use from S-1 filings.  However, Mark Zuckerberg isn’t the only youngster that has a thick wallet and likes to be up in the air without the down market experience of U.S. commercial aviation travel.

Ekaterina Rybolovleva, the 22-year-old daughter of Russian billionaire Dmitriy Rybolovlev, is spending $88 million for a New York City apartment.  Interestingly she is attending university in the U.S. in another undisclosed location, so she “plans to stay in the apartment when visiting New York,” according to Forbes Magazine.

While her father may be from Russia, Ekaterina is a citizen of Monaco and is know to reside part time between the Principality and Switzerland.  The apartment has 10 rooms including 4 bedrooms, a wraparound terrace of more than 2,000 sq. feet, and 2 wood burning fireplaces.

However, if you want more on young faces living the Elite Traveler life, Petra Ecclestone (daughter of UK Formula One billionaire Bernie Ecclestone) according to Forbes, paid $85 million for Spelling Manor, the 56,500-square foot mansion that was previously owned by Candy Spelling, widow of famed TV producer Aaron Spelling, whose works include the “Beverly Hills 90210,” “Charlie’s Angels,” and “Dynasty” series.

Of course, like Zuckerberg, Rybolovleva and everyone who lives the private jet lifestyle, we like to underscore that for these folks, the private jet is their living room, making Elite Traveler’s BPA audited circulation around the globe to private jets and private jet terminals the best way to make sure your brand is top of mind with our over 630,000 readers like them..

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication targeting and reaching private jet travelers to have its circulation successfully audited.  View our BPA statement here. ============================================================

2. Diamonds are Forever, Money Isn’t

Wall Street Journal Wealth Report Robert Frank’s new book speaks to the fact that today’s centimillionaire could be tomorrow’s Jet Blue customer.  Great wealth, Frank notes, comes and goes for those whose ambitions overextend their lines of credit or get crunched with bad timing, bad luck or all three.

Frank’s point makes Elite Traveler’s private jet distribution all the more valuable as it ensures you are reaching consumers who, as they read our magazine, are financially qualified to be your customers.  As one private jet executive quipped, “I haven’t seen any poor people on a private jet lately.”

Frank cites California, where according to data just released from the California Taxpayers Association, the number of Californians earning $500,000 or more fell by nearly a third between 2007 and 2009 shrinking to 98,610 from 146,221 in 2007. 2009 is the most recent data available.

For those of you who wonder if the rich do contribute their fair share, consider in 2007, the top 1% of California earners paid about half of the state’s income taxes.

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication in the world delivering 400,000+ readers with a Household Income of $1 million + ============================================================

3. Aspen Median House Hits $6 Million

Thanks again to Robert Frank, I saw an interesting piece in his Wealth Blog on WSJ.com.

He notes that the median home price in Aspen now tops $6 million – what’s equally interesting is that the time spent by the owner in the house is less than a month, actually closer to three weeks according to Frank’s piece.  His article reviewed a current conflict between full year locals and an UHNW who wants to build a 7,000 square foot penthouse atop a historical building in downtown.

For marketers, it also emphasizes that UHNW “Traveling Luxury Consumers” are a constantly moving target.  With some 41 trips per year, and over 100 flights, according to the National Business Aviation Association, each elite traveler makes some 17 flights every two month publishing cycle of Elite Traveler. With our BPA audited circulation, it means we deliver your advertising message to the living room of our readers – their private jets.  With our distribution in over 100 countries it means wherever in the world they happen to be, you can be assured Elite Traveler will be there for them.  This includes distribution via private jet terminals, corporate flight departments, management companies, private jet caterers, fractional share providers and other channels we’ve developed to get these heavy spenders of luxury their copies of Elite Traveler.

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication targeting private jet travelers with an independent editorial and design team, original photography, award-winning editors, designers and photographers. ============================================================

4. Robb Report Editor Endorses the Private Jet Lifestyle…

When the Editor of newsstand/subscription magazine Robb Report endorsed private jet travel as the way to go if you are rich enough, we wanted to say thanks.

“Time is the greatest luxury, and that’s the beauty of private aviation,” Larry Bean, executive editor of Robb Report told Reuters, “If you have the means to afford it, why wouldn’t you use a private jet?”

We couldn’t agree more.  Private jets have become the chariot of choice with UHNWs, and Elite Traveler’s distribution in over 100 countries means we capture UHNWs where ever they happen to be on private jetting!

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication that delivers UHNW consumers on private jets from more than 100 countries with a single ad. ============================================================

5. Success Stories: More Elite Traveler Reader Spending...

We always say it is unusual for readers to report back what they spent based on what they read in a magazine.  So we are always thrilled with feedback we get at Elitetraveler.com on products and services readers saw in print or online that led them to make a purchase.  As they say in retail, the proof is in the cash register.

Here are some purchases from the Fourth Quarter of 2011:

Mr. M. C. of Upper Marlboro, MD spent $35,000 on a private villa rental in Barbados

Ms. E. V. of Brooklyn, NY spent $5,000 on a Cartier Tank Watch while on vacation in Hawaii

Ms. L. S. of San Francisco, CA spent $4,500 on a Cartier Tank Francaise watch

Mr. F. C. of Bogota, Colombia spent $1,400 on jewelry at the Cartier boutique in while on a trip to Spain

Ms. N. G. of London, England spent $4,500 on a Chanel bag while on a trip to Paris

Ms. C. H. of Vancouver, Canada spent $2,400 on a Chanel cuff bracelet

Ms. T. N. of Friendswood, TX spent $8,000 on a Chanel J12 watch

Mr. A. F. of Fort Lee, NY spent $1,500 on a David Yurman chain

Ms. N. B. of Hayward, CA spent $3,000 on a Devi Kroell hobo bag while on a trip to Las Vegas

Ms. S. D. of New York, NY spent $6,500 on a weeklong vacation at the Grand Velas Resort in Mexico

Ms. B. M. of Gladwyne, PA spent $15,000 on a stay at the Grand Velas Resort in Mexico

Mr. A. V. of Bogota, Colombia spent $2,000 on Gucci accessories during a visit to Vienna

Mr. A. D. of New York, NY spent $25,000 on a Hastens 2000T Mattress

Dr. T. A. of Fort Collins, CO spent $47,000 on an Hautlence HLs 08 watch

Mr. M. S. of Sparta, MI spent $10,000 on Kiton men’s clothing

Mr. A. R. of Indianapolis, IN spent $2,500 on a weekend stay at the Mandarin Oriental Barcelona

Ms. S. T. of Henderson, NV spent $7,000 on a long weekend hotel stay at the Mandarin Oriental Miami

Mr. F. T. of Yonkers, NY spent $108,000 on a Maserati Spyder

Mr. D. B. of Palm Beach, FL spent $100,000 on a Mercedes-Benz S550

Mr. P. R. of Fredericksburg, VA, spent $3,000 on a stay at the Montage Beverly Hills

Mr. M. A. of Newburgh, NY spent over $800,000 on a NetJets fractional share

Mr. P. S. of Memphis, TN spent $7,000 on a weeklong vacation at the One&Only Ocean Club

Ms. A. G. of Morganville, NJ spent $10,000 on a return trip to One&Only Palmilla

Mr. D. B. of Fort Worth, TX spent $1,000 on a 2-night stay at the Peninsula New York

Mr. A. K. of Moscow, Russia spent $1,200 on shirts at Ralph Lauren while on a trip to Paris

Mr. A. H. of Boca Raton, FL spent $6,000 on a Ralph Lauren coat while on a trip to Chicago

Mr. D. K. of Birmingham, MI spent $120,000 on a Range Rover Supercharged Autobiography

Mr. S. D. of Fort Lauderdale, FL spent $35,000 on a Roland Iten R8 Mark II Precious belt buckle

Mr. T. R. of Dallas, TX spent $18,000 on a Rolex President watch

Mr. A. P. of Baltimore, MD spent $7,000 on a Rolex Submariner while on a trip to Oman

Mr. B. C. of Chestnut Hill, MA spent $7,000 on a stay at Rosewood’s Caneel Bay in the US Virgin Islands

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication targeting and reaching private jet travelers to have its circulation successfully audited. View our BPA statement here. ============================================================

6. Elite Traveler Promotes Espindle, Taylor and Khan…

I am pleased to announce Drew Taylor as the new Style Editor for Elite Traveler and our related publications.  For the past three years Drew has worked closely with Tanya Dukes on our award-winning coverage of the private jet lifestyle, including coordination of fashion, accessories and jewelry shoots, attending fashion and showroom appointments, researching, copy editing and fact checking.  In addition Drew was coordinated our signature 101 Top Suites list.

Sahar Kahn becomes Assistant Editor supporting our style coverage and general assignments.  Sahar like Tanya who is leaving us to join Conde Nast’s Brides Magazine started as intern.  She has been with us for a year now on full-time basis.  Previously she contributed to Conde Nast Traveler’s U.S., U.K. and India editions, Vogue India and currently contributes to Monocle where she she recently wrote an interview with President Obama¹s Special Representative to Muslim Communities Farah Pandith for Q&A section.

Finally, Mike Espindle, Managing Editor since the launch of Elite Traveler in 2001 becomes Group Editor. Under Mike’s able leadership we have launched multiple new publications such as our Asia Edition, our Watch Guide as well as Elitetraveler.com.  Elite Traveler will be launching Elite Traveler Jewelry Guide later this year.

============================================================ ONLY ELITE TRAVELER – Elite Traveler is the ONLY publication in the world delivering 400,000+ readers with a Household Income of $1 million + ============================================================

All the best,

Douglas D. Gollan Group President and Editor-in-Chief Elite Traveler, the private jet lifestyle magazine Elite Traveler Superyachts, the superyacht lifestyle magazine Elite Traveler Asia, Asia’s private jet lifestyle magazine Elitetraveler.com, the private jet lifestyle online Elite Traveler Update, our weekly e-Newsletter to private jet owners worldwide

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