ET Insider – November 19, 2009

Elite Traveler Insider –

November 19, 2009

Elite Traveler Insider

By Douglas D. Gollan, President and Editor-in-Chief, Elite Traveler Magazine  

Welcome to the latest issue of Elite Traveler Insider, the bi-weekly newsletter designed to update our top partners on trends in the private jet lifestyle. This information is provided to offer a better understanding of how to target these globetrotting elite travelers, their impact on your business and other trends that affect you. Remember, private jet travelers are paying up to $10,000 per hour to fly by private jet, so these super rich consumers could be and should be your best customer. We talk about them and how you can get more of them and more from them.

IN THIS ISSUE:

1. Elite Traveler Delivers $100,000 for Tara Pearls

2. Audited Distribution to Private Jets: Only from Elite Traveler

3. Your Elite Traveler Group Solutions

4. Elite Traveler Readers are Buying; Make Sure You are Talking to Them in 2010

Over 90 percent of today’s Super Rich are Self Made and over 80 percent of the Super Rich have made their fortune in the past 10 years. Now is the best time to make sure they know your brand. 86% believe Elite Traveler is a good showcase for luxury products.

1. Elite Traveler delivers $100,000 for Tara Pearls

November 16, 2009 Letter to Doug Gollan:

Dear Doug,

We wanted to let you know how pleased we are with the results we have received from Elite Traveler. The Golden South Sea advertisement looked amazing and we received over $100,000 in sales. Your concepts of targeting private jet owners and passengers while they are flying is terrific and obviously very effective!

Warmest Regards, Sonny Sethy CEO, Tara & Sons

Only Elite Traveler can guarantee you that your ad dollars are reaching wealthy consumers who are still spending. What do we mean? Our new June 2009 BPA Circulation statement breaks out where our magazine goes – 71 percent of our copies to private jets and private jet terminals, 14 percent to First Class lounges, 3 percent go to Sport Locker Room/Training Facilities and Yachts, etc. This means you know that your dollars are getting to consumers who are still traveling in style, and still spending money – not sitting home worried about the economy. It is a guarantee that your critical advertising dollars are reaching a lucrative target. It is a guarantee no other publisher can provide.

2. Audited Distribution to Private Jets. . . Only from Elite Traveler

Many publishers like to say their readers are rich or they have their magazine on private jets. Only one publication has its data audited, Elite Traveler. We guarantee your message is getting to ultra wealthy consumers. Just check out our BPA Audit Statement:

Elite Traveler’s June 2009 BPA Circulation Statement

While the world’s economy today is unsteady, one thing is for sure: The wealthy consumers flying aboard private jets are your best bet, and only Elite Traveler delivers these elite travelers to our advertisers through our BPA audited circulation aboard private jets in over 100 countries, including Russia, the UAE, Kuwait, Qatar, Bahrain, Oman, India, Singapore, Korea and China. All with one ad buy!

3. Your Elite Traveler Group Solutions

Be it advertising in private jet terminals, events for private jet travelers during major events such as The Olympics, targeting private jet travelers online, collateral distribution or branding globally to Ultra High Net Worth Consumers, one click to www.elitetraveler.com/business and we can help you make sure our audience knows what you are doing.

Only Elite Traveler can guarantee you that your ad dollars are reaching wealthy consumers who are still spending. What do we mean? Our new June 2009 BPA Circulation statement breaks out where our magazine goes – 71 percent of our copies to private jets and private jet terminals, 14 percent to First Class lounges, 3 percent go to Sport Locker Room/Training Facilities and Yachts, etc. This means you know that your dollars are getting to consumers who are still traveling in style, and still spending money – not sitting home worried about the economy. It is a guarantee that your critical advertising dollars are reaching a lucrative target. It is a guarantee no other publisher can provide.

4. Elite Traveler Readers Are Buying; Make sure you are talking to them in 2010

Mr. S. B. from Birmingham, AL spent $4,000 on Aaron Basha cufflinks

Mr. M. L. from Brooklyn, NY spent $30,000 on jewelry from Alex Soldier

Mr. J. M. from Madison, WI purchased a second home at the Arrabelle at Vail Square (estimated value: $2.7 million)

Mr. S. A. of Jal El Dib, Lebanon, spent $38,000 on an Audermars Piguet Offshore Rose Gold Watch. He also purchased a Royal Oak Offshore Special Edition and a 4-carat diamond ring.

Mr. S. M. from Mumbai, India spent $23,000 on private aviation with AvantAir

Ms. J. K. of Winter Park, FL spent $15,000 on a diamond ring at Bailey Banks and Biddle and $1,000 on a necklace from Roberto Coin.

Mr. D. M. of Colleyville, TX spent $3,500 on a four-night stay at the Banyan Tree Mayakoba resort

Mr. T. B. from Toms River, NJ spent $3,000 on a Bedat No. 7 watch

Mr. C. D. from Norwalk, CT spent $5,500 while staying in the Penthouse Suite of the Bellagio Las Vegas

Mr. M. S. of Santa Barbara spent $26,400 on a Blancpain Leman Reveil GMT watch

Mr. R. D. of Middlesex, England spent $3,300 on a Boucheron ring

Ms. B. H. from Naples, FL spent $2,000 on a 3-night stay at The Breakers

Mr. R. Z. from Lake Mary, FL spent $2,500 on a 4-night stay at The Breakers

Ms. J. C. of Marco Island, FL spent $3,000 on a recent stay at the Breakers Palm Beach.

Mr. M. L. from Austria spent $6,000 on a Breitling Chronometre Navitimer watch

Mr. S. L. from Princeton, NJ spent $6,000 on a Breitling Navitimer World watch

Mr. M. M. of Leeds, UK spent 5,500 pounds on a Breitling Bentley 6.75 watch

Mr. S. D. of Racine, WI spent $3,400 on a Breitling Navitimer watch

Mr. B. C. of Racine, WI spent $5,400 on a Breitling Emergency watch.

Mr. M. R. of the Hague, Netherlands spent 10,000 euros on Brioni suits and ties, and a coat

Mr. D. C. of Phoenix, AZ spent $3,800 on a Brioni suit

Mr. J. P. of Dallas, TX spent $2,500 on Brioni ties.

Mr. D. H. from Fayetteville, NY spent $7,000 on a Carl F. Bucherer “Petravi” watch

Ms. M. D. from Westlake Village, CA spent $8,000 on a Cartier Roadster watch

Mr. R. C. from San Luis Obispo, CA spent $6,000 on a Cartier Roadster watch

Mr. M. S. from Delray Beach, FL spent $54,375 on 2 Cartier watches

Ms. J. E. from Santa Fe, NM spent $15,000 on business class travel with Cathay Pacific

Mr. S. F. from New York, NY spent $4,330 on business class travel with Cathay Pacific

Mr. G. S. from Shanghai, China spent over $100,000 on monthly business class trips between the US and Asia and within Asia on Cathay Pacific

Mr. S. B. of the Netherlands spent 10,000 Euros on flights with Cathay Pacific

Ms. A. C. from Salerno, Italy spent 6,420 Euros on Chanel clothing and accessories

Ms. K. B. of Tampa, FL spent $17,975 on Chanel clothing and accessories

Ms. C. C. from Lorton, VA spent $1,300 on a Charles Krypell necklace

Ms. K. B. from Columbus, OH spent $21,000 on a Chopard Ladies Diamond watch

Mr. R. J. From Miami, FL spent $19,000 on items from the Chopard “Luc” collection

Mr. W. M. from West New York, NJ spent $10,000 on a Corum Admiral’s Cup Watch

Mr. D. D. from New York, NY spent $3,000 on a Corum Bubble Watch

Mr. S. R. from Afton, MN spent $6,900 on a Corum Admiral’s Cup Watch

Mr. C. H. from Vancouver spent $1,600 on a David Yurman blue topaz and diamond enhancer

Mr. S. M. from Mumbai, India spent $9,000 on a David Yurman gold and diamond bracelet

Mr. L. C. of New York, NY spent over $9,000 on 3 pairs of Deakin & Francis cufflinks

Mr. E. H. of Turkey spent $25,000 on a Dewitt Academia Seconde Retrograde Serenity watch

Mr. C. K. of New York, NY spent $1.7 million on property at Dellis Cay

Mr. J. S. of Stoneham, MA spent $2,000 on a Di Modolo Triadra bracelet

Mr. F. T. of Richmond, TX spent $3,800 on an Ernst Benz ChronoFlite World Timer

Ms. S. S. from Belvedere, CA spent over $23,000 on a one-of-a-kind Escada gold snakeskin overcoat

Ms. T. B. from Walker, MN spent $595 on an Escada clutch handbag

Mr. D. M. of Rosemont, PA spent $22,400 on a 2-week stay at 2 Four Seasons resorts in Hawaii

Mr. J. R. of McKinney, TX spent $4,000 on a 3-night visit at a Four Seasons Resort in Hampshire, England

Mr. F. C. of Marlboro, NJ spent $12,000 on an 8-night stay at the Four Seasons Resort in Great Exuma, Bahamas

Ms. N. B. of Pasadena, CA spent $24,000 on various Four Seasons Hotels and Resorts

Mr. J. R. from Sugar Land, TX spent $92,000 on an F.P. Journe Limited Edition Octa Chronograph

Mr. P. M. from Philadelphia, PA spent $4,725 on a Girard-Perregaux “Seahawk II” watch

Mr. S. S. from New York, NY spent $14,000 on a Girard-Perregaux “Elegance” watch

Mr. C. F. from Bradenton, FL spent $11,000 on a Girard-Perregaux “Lady WW.TC” watch

Mr. B. E. from Chicago, IL spent $22,000 on a Hublot “Big Bang” watch

Mr. A. E. from Lincolnshire, UK spent $11,000 on a Hublot “Big Bang” watch

Mr. M. C. of Bermuda spent $29,000 on two Hublot “Big Bang” watches

Mr. R. V. of Greenwich, CT spent $2,000 on a pair of Isaia shoes

Mr. D. M. of Colleyville, TX spent $1,500 on an Isaia shirt and jacket

Ms. M. D. of East Hampton, NY spent $4,000 on a Judith Ripka diamond pendant.

Ms. D. B. of Miami, FL spent $6,200 on a pair of Judith Ripka diamond earrings.

Ms. A. M. from Brooklyn, NY spent $2,500 on a Kiton women’s suit

Mr. R. E. of London spent $4,500 on a Kiton dinner jacket

Mr. R. V. of Greenwich, CT spent $6,000 on a Kiton leather coat

Mr. J. P. of Tarzana, CA spent $71,000 on Kiton clothing and outerwear

Mr. K. K. from Cooper City, FL spent over $150,000 on multiple flights on board Korean Air

Mr. K. K. from Palm Beach Gardens, FL spent $4,500 on a Louis Vuitton handbag

Ms. R. M. From Ontario, Canada spent $1,500 on a Louis Vuitton “Epi” handbag

Mr. E. C. from Los Altos, CA spent $2,600 on a Louis Vuitton “Fabuleux” bag

Mr. J. H. of New York, NY spent $2,000 on a Louis Vuitton bag and passport cover

Ms. M. R. from New Berlin, WI spent $800 on Louis Vuitton small leather goods

Ms. P. G. from Houston, TX spent $500 on Louis Vuitton accessories

Ms. M. L. from Sarasota, FL spent $1,200 on a Louis Vuitton handbag

Ms. V. S. from Riverdale, NY spent $1,985 on a Louis Vuitton bag and accessories

Ms. P. S. from Dubai spent $2,000 on Louis Vuitton leather goods

Mr. T. R. from Dallas, TX spent $3,500 on Louis Vuitton luggage

Ms. N. T. from Lilburn, GA spent $12,000 on a Louis Vuitton Tambour watch

Mr. S. P. from Doha, Qatar spent over $1,500 on Louis Vuitton accessories

Ms. P. Q. from West Newton, MA spent $1,000 on a Louis Vuitton handbag

Ms. J. W. from New York, NY spent $1,600 on Louis Vuitton shoes

Mr. G. A. from Miami, FL spent $7,000 on a Louis Vuitton Taiga briefcase

Ms. M. S. of Manila, Philippines spent $3,400 on Louis Vuitton accessories

Mr. J. S. from Naples, FL spent $4,900 on Louis Vuitton leather goods

Mr. E. S. from New York spent $1,800 on Louis Vuitton accessories

Ms. S. F. from Bradenton, FL spent $1,800 on a Louis Vuitton handbag

Mr. M. C. from Canyon Lake, CA spent $30,000 on 4 First Class tickets from Los Angeles to Frankfurt on Lufthansa

Mr. J. L. of St. Louis, MO spent $11,000 on a first class trip from Chicago to Hong Kong on board Lufthansa

Mr. E. L. of Belgium spent $10,000 traveling on board Lufthansa from Texas to Belgium

Mr. F. M. of Sarasota, FL recently used $34,000 worth of his 25-hour midsize jet Marquis Jet card

Mr. M. S. from Quogue, NY recently used $175,000 worth of his 2 Marquis Jet cards

Mr. S. W. from Lubbock, TX spent $114,000 on a Maserati Granturismo

Mr. A. B. of Oyster Bay, NY spent $147,000 on a Maserati Quattroporte Sport GT

Mr. M. R. of The Hague, Netherlands spent 218,000 Euros ($275,000) on a Maserati GranTurisimo S

Mr. C. P. of New York, NY spent $99,000 on a Mercedes S550

Mr. S. W. of Warwick, RI spent $225,000 on 2 Mercedes (CL550 and SL550)

Ms. R. K. of Sunny Isles Beach, FL spent $100,000 on a Mercedes CS 550

Mr. R. D. of Scottsdale, AZ spent $100,000 on a Mercedes SL550 Roadster

Mr. M. D. of Clifton, NJ spent $110,000 on a Mercedes S550 4Matic

Mr. T. L. of Mechanicsburg, PA spent $61,000 on a Mercedes E350 4Matic

Ms. T. D. of New York, NY spent $50,000 on a Mercedes C300 4Matic

Mr. R. D. of Staten Island, NY spent $60,000 on a Mercedes E350

Mr. M. G. of San Francisco, CA spent $20,000 on Michael Beaudry jewelry

Mr. G. H. of Fort Lauderdale, FL spent $2,100 on Mikimoto Akota pearls

Mr. D. D. of New York, NY spent $3,000 on a strand of Mikimoto pearls

Ms. D. S. of New York, NY spent $7,000 on MikimotoBlackSouthSea pearls

Ms. M. M. of Palm Beach, FL spent $1,500 on Mikimoto pearl earrings

Mr. M. D. of Clermont, FL spent $4,000 on a strand of Mikimoto pearls

Ms. M. F. of Brewster, NY spent $1,200 on a Mikimoto pearl bracelet

Mr. M. S. of Mabelton, GA spent $7 million on 2 properties at Molasses Reef

Mr. F. C. of Englishtown, NJ spent $6,000 on a 7-night stay at a One&Only Resort in the Bahamas

Ms. K. H. of Arlington, VA spent $5,000 on a stay at One&Only Paradise Island

Mr. R. G. of Federal Way, WA spent $80,000 on a Range Rover HSE

Mr. Z. F. of Chicago, IL spent $54,000 on a Range Rover HSE

Mr. N. U. of Houston, TX spent $30,000 on a Range Rover Westminster

Mr. V. L. of Sunnyvale, CA spent $90,000 on a Supercharged Range Rover Sport

Mr. J. V. of San Francisco, CA spent over $7,400 on clothing, accessories, and home furnishings at a Ralph Lauren boutique

Mr. S.K. of Coral Gables, FL spent $2,200 on menswear at a Ralph Lauren boutique

Mr. S. R. of Providence, RI spent $1,000 on Ralph Lauren crocodile shoes

Mr. D. M. of North Bay Village, FL spent $1,000 on menswear at a Ralph Lauren boutique

Ms. H. Z. of Atlanta, GA spent $650 on a belt at a Ralph Lauren boutique

Mr. A. B. of New York, NY spent $615 on men’s clothing at a Ralph Lauren boutique

Mr. K. B. of Newport Beach, CA spent $700 on men’s furnishings and accessories at a Ralph Lauren boutique

Mr. D. N. of Beech Grove, IN spent $1,600 on menswear and home furnishings at a Ralph Lauren boutique

Mr. J. F. of New York, NY spent $600 on children’s clothing at a Ralph Lauren boutique

Mr. G. S. of Newport Beach, CA spent $650 on menswear at a Ralph Lauren boutique

Mr. F. M. of New York, NY spent over $1,000 on clothing at 2 Ralph Lauren boutiques

Mr. M. N. of Carterville, IL spent over $600 on Ralph Lauren casualwear

Mr. B. M. of Vernon, CT spent $1500 on Ralph Lauren menswear

Mr. R. S. of Austin, TX spent $800 on Ralph Lauren menswear

Mr. G. A. of Bethel, CT spent $3,000 on a Ralph Lauren suit

Ms. V. K. of Strongsville, OH spent $60,000 on a Roger Dubuis Golden Square Water diamond watch

Mr. D. G. of West New York, NJ spent $20,000 on a Roger Dubuis Excalibur Small Seconds watch

Mr. A. B. of Geneva, Switzerland spent 15,000 Swiss Francs ($12,900) on a Roland Iten R8 Authentic Sport belt buckle

Mr. R. H. of Valley Village, CA spent $9,000 on a Rolex Lady Datejust watch

Mr. A. M. of Hermosa Beach, CA spent $27,900 on a Rolex Oyster Perpetual Cosmograph Daytona watch

Mr. J. V. of Amesbury, MA spent $22,000 on 2 different 7-night vacations at Rosewood Resorts’ CaneelBay, St. John, USVI

Ms. L. M. of Miami Shores, FL spent $1,800 at the Rosewood Aqualina Resort

Mr. M. L, of Long Island, NY spent $9,500 on a one-way flight with Sentient Partners

Mr. S. D. of Clearwater, FL spent $10,000 on Stefano Ricci clothing and crocodile shoes

Mr. J. K. of San Francisco spent $3,000 on Stefano Ricci gold rhinoceros cufflinks

Mr. K. G. from Clifton, NJ spent over $5,000 on Stefano Ricci shirts, ties, and a cashmere overcoat

Mr. & Mrs. R. O. from Port St.Lucie, FL spent over $1,500 on Stefano Ricci accessories

Mr. M. S. from New York spent $5,000 on Stefano Ricci crocodile shoes and a jewel encrusted tie

Mr. V. C. of Baltimore spent $900 on Stefano Ricci ties and cufflinks

Mr. Z. M. spent over $3,000 on Stefano Ricci clothing and accessories

Mr. Y. G. of New Delhi, India spent $4,700 on Stefano Ricci jeans and a jacket.

Mr. C. K. of San Diego, CA spent $5,000 on Stefano Ricci shirts and shoes.

Mr. P. C. of North Muskegon, MI spent $1,100 on a Stefano Ricci shirt and 2 ties.

Mr. G. L. of Falls Church, VA spent $20,000 on Stefano Ricci menswear.

Ms. M. M. of Lakeland, FL spent $1,500 on jewelry at Tiffany

Mr. J. V. of Amesbury, MA spent $75,000 on a diamond ring at Tiffany

Mr. F. B. of New York, NY spent $7,000 on a Tiffany Eternity platinum diamond band.

Mr. D. A. of Minneapolis, MN spent $1,750 on a Tiffany ring

Mr. J. F. of Manhasset, NY spent $7,000 on a Van Cleef & Arpels Alhambra 6 motif necklace.

Ms. G. B. of Brooklyn, NY spent $7,000 on a Van Cleef & Arpels ring

Mr. M. H. of Azerbaijan spent $5,600 on a Vertu phone

Mr. M. P. of Austin, TX spent $12,000 on custom jewelry by Zoltan David

While the world’s economy today is unsteady, one thing is for sure: The wealthy consumers flying aboard private jets are your best bet, and only Elite Traveler delivers these elite travelers to our advertisers through our BPA audited circulation aboard private jets in over 100 countries, including Russia, the UAE, Kuwait, Qatar, Bahrain, Oman, India, Singapore, Korea and China. All with one ad buy!