Elite Traveler – ET Insider – November 19, 2009
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ET Insider – November 19, 2009
Elite Traveler Insider –
November 19, 2009
Elite Traveler Insider
By Douglas D. Gollan, President and Editor-in-Chief, Elite Traveler Magazine
Welcome to the latest issue of Elite Traveler Insider, the bi-weekly newsletter designed to update our top partners on trends in the private jet lifestyle. This information is provided to offer a better understanding of how to target these globetrotting elite travelers, their impact on your business and other trends that affect you. Remember, private jet travelers are paying up to $10,000 per hour to fly by private jet, so these super rich consumers could be and should be your best customer. We talk about them and how you can get more of them and more from them.
IN THIS ISSUE:
1. Elite Traveler Delivers $100,000 for Tara Pearls
2. Audited Distribution to Private Jets: Only from Elite Traveler
3. Your Elite Traveler Group Solutions
4. Elite Traveler Readers are Buying; Make Sure You are Talking to Them in 2010
Over 90 percent of today’s Super Rich are Self Made and over 80 percent of the Super Rich have made their fortune in the past 10 years. Now is the best time to make sure they know your brand. 86% believe Elite Traveler is a good showcase for luxury products.
1. Elite Traveler delivers $100,000 for Tara Pearls
November 16, 2009 Letter to Doug Gollan:
Dear Doug,
We wanted to let you know how pleased we are with the results we have received from Elite Traveler. The Golden South Sea advertisement looked amazing and we received over $100,000 in sales. Your concepts of targeting private jet owners and passengers while they are flying is terrific and obviously very effective!
Warmest Regards, Sonny Sethy CEO, Tara & Sons
Only Elite Traveler can guarantee you that your ad dollars are reaching wealthy consumers who are still spending. What do we mean? Our new June 2009 BPA Circulation statement breaks out where our magazine goes – 71 percent of our copies to private jets and private jet terminals, 14 percent to First Class lounges, 3 percent go to Sport Locker Room/Training Facilities and Yachts, etc. This means you know that your dollars are getting to consumers who are still traveling in style, and still spending money – not sitting home worried about the economy. It is a guarantee that your critical advertising dollars are reaching a lucrative target. It is a guarantee no other publisher can provide.
2. Audited Distribution to Private Jets. . . Only from Elite Traveler
Many publishers like to say their readers are rich or they have their magazine on private jets. Only one publication has its data audited, Elite Traveler. We guarantee your message is getting to ultra wealthy consumers. Just check out our BPA Audit Statement:
Elite Traveler’s June 2009 BPA Circulation Statement
While the world’s economy today is unsteady, one thing is for sure: The wealthy consumers flying aboard private jets are your best bet, and only Elite Traveler delivers these elite travelers to our advertisers through our BPA audited circulation aboard private jets in over 100 countries, including Russia, the UAE, Kuwait, Qatar, Bahrain, Oman, India, Singapore, Korea and China. All with one ad buy!
3. Your Elite Traveler Group Solutions
Be it advertising in private jet terminals, events for private jet travelers during major events such as The Olympics, targeting private jet travelers online, collateral distribution or branding globally to Ultra High Net Worth Consumers, one click to www.elitetraveler.com/business and we can help you make sure our audience knows what you are doing.
Only Elite Traveler can guarantee you that your ad dollars are reaching wealthy consumers who are still spending. What do we mean? Our new June 2009 BPA Circulation statement breaks out where our magazine goes – 71 percent of our copies to private jets and private jet terminals, 14 percent to First Class lounges, 3 percent go to Sport Locker Room/Training Facilities and Yachts, etc. This means you know that your dollars are getting to consumers who are still traveling in style, and still spending money – not sitting home worried about the economy. It is a guarantee that your critical advertising dollars are reaching a lucrative target. It is a guarantee no other publisher can provide.
4. Elite Traveler Readers Are Buying; Make sure you are talking to them in 2010
Mr. S. B. from Birmingham, AL spent $4,000 on Aaron Basha cufflinks
Mr. M. L. from Brooklyn, NY spent $30,000 on jewelry from Alex Soldier
Mr. J. M. from Madison, WI purchased a second home at the Arrabelle at Vail Square (estimated value: $2.7 million)
Mr. S. A. of Jal El Dib, Lebanon, spent $38,000 on an Audermars Piguet Offshore Rose Gold Watch. He also purchased a Royal Oak Offshore Special Edition and a 4-carat diamond ring.
Mr. S. M. from Mumbai, India spent $23,000 on private aviation with AvantAir
Ms. J. K. of Winter Park, FL spent $15,000 on a diamond ring at Bailey Banks and Biddle and $1,000 on a necklace from Roberto Coin.
Mr. D. M. of Colleyville, TX spent $3,500 on a four-night stay at the Banyan Tree Mayakoba resort
Mr. T. B. from Toms River, NJ spent $3,000 on a Bedat No. 7 watch
Mr. C. D. from Norwalk, CT spent $5,500 while staying in the Penthouse Suite of the Bellagio Las Vegas
Mr. M. S. of Santa Barbara spent $26,400 on a Blancpain Leman Reveil GMT watch
Mr. R. D. of Middlesex, England spent $3,300 on a Boucheron ring
Ms. B. H. from Naples, FL spent $2,000 on a 3-night stay at The Breakers
Mr. R. Z. from Lake Mary, FL spent $2,500 on a 4-night stay at The Breakers
Ms. J. C. of Marco Island, FL spent $3,000 on a recent stay at the Breakers Palm Beach.
Mr. M. L. from Austria spent $6,000 on a Breitling Chronometre Navitimer watch
Mr. S. L. from Princeton, NJ spent $6,000 on a Breitling Navitimer World watch
Mr. M. M. of Leeds, UK spent 5,500 pounds on a Breitling Bentley 6.75 watch
Mr. S. D. of Racine, WI spent $3,400 on a Breitling Navitimer watch
Mr. B. C. of Racine, WI spent $5,400 on a Breitling Emergency watch.
Mr. M. R. of the Hague, Netherlands spent 10,000 euros on Brioni suits and ties, and a coat
Mr. D. C. of Phoenix, AZ spent $3,800 on a Brioni suit
Mr. J. P. of Dallas, TX spent $2,500 on Brioni ties.
Mr. D. H. from Fayetteville, NY spent $7,000 on a Carl F. Bucherer “Petravi” watch
Ms. M. D. from Westlake Village, CA spent $8,000 on a Cartier Roadster watch
Mr. R. C. from San Luis Obispo, CA spent $6,000 on a Cartier Roadster watch
Mr. M. S. from Delray Beach, FL spent $54,375 on 2 Cartier watches
Ms. J. E. from Santa Fe, NM spent $15,000 on business class travel with Cathay Pacific
Mr. S. F. from New York, NY spent $4,330 on business class travel with Cathay Pacific
Mr. G. S. from Shanghai, China spent over $100,000 on monthly business class trips between the US and Asia and within Asia on Cathay Pacific
Mr. S. B. of the Netherlands spent 10,000 Euros on flights with Cathay Pacific
Ms. A. C. from Salerno, Italy spent 6,420 Euros on Chanel clothing and accessories
Ms. K. B. of Tampa, FL spent $17,975 on Chanel clothing and accessories
Ms. C. C. from Lorton, VA spent $1,300 on a Charles Krypell necklace
Ms. K. B. from Columbus, OH spent $21,000 on a Chopard Ladies Diamond watch
Mr. R. J. From Miami, FL spent $19,000 on items from the Chopard “Luc” collection
Mr. W. M. from West New York, NJ spent $10,000 on a Corum Admiral’s Cup Watch
Mr. D. D. from New York, NY spent $3,000 on a Corum Bubble Watch
Mr. S. R. from Afton, MN spent $6,900 on a Corum Admiral’s Cup Watch
Mr. C. H. from Vancouver spent $1,600 on a David Yurman blue topaz and diamond enhancer
Mr. S. M. from Mumbai, India spent $9,000 on a David Yurman gold and diamond bracelet
Mr. L. C. of New York, NY spent over $9,000 on 3 pairs of Deakin & Francis cufflinks
Mr. E. H. of Turkey spent $25,000 on a Dewitt Academia Seconde Retrograde Serenity watch
Mr. C. K. of New York, NY spent $1.7 million on property at Dellis Cay
Mr. J. S. of Stoneham, MA spent $2,000 on a Di Modolo Triadra bracelet
Mr. F. T. of Richmond, TX spent $3,800 on an Ernst Benz ChronoFlite World Timer
Ms. S. S. from Belvedere, CA spent over $23,000 on a one-of-a-kind Escada gold snakeskin overcoat
Ms. T. B. from Walker, MN spent $595 on an Escada clutch handbag
Mr. D. M. of Rosemont, PA spent $22,400 on a 2-week stay at 2 Four Seasons resorts in Hawaii
Mr. J. R. of McKinney, TX spent $4,000 on a 3-night visit at a Four Seasons Resort in Hampshire, England
Mr. F. C. of Marlboro, NJ spent $12,000 on an 8-night stay at the Four Seasons Resort in Great Exuma, Bahamas
Ms. N. B. of Pasadena, CA spent $24,000 on various Four Seasons Hotels and Resorts
Mr. J. R. from Sugar Land, TX spent $92,000 on an F.P. Journe Limited Edition Octa Chronograph
Mr. P. M. from Philadelphia, PA spent $4,725 on a Girard-Perregaux “Seahawk II” watch
Mr. S. S. from New York, NY spent $14,000 on a Girard-Perregaux “Elegance” watch
Mr. C. F. from Bradenton, FL spent $11,000 on a Girard-Perregaux “Lady WW.TC” watch
Mr. B. E. from Chicago, IL spent $22,000 on a Hublot “Big Bang” watch
Mr. A. E. from Lincolnshire, UK spent $11,000 on a Hublot “Big Bang” watch
Mr. M. C. of Bermuda spent $29,000 on two Hublot “Big Bang” watches
Mr. R. V. of Greenwich, CT spent $2,000 on a pair of Isaia shoes
Mr. D. M. of Colleyville, TX spent $1,500 on an Isaia shirt and jacket
Ms. M. D. of East Hampton, NY spent $4,000 on a Judith Ripka diamond pendant.
Ms. D. B. of Miami, FL spent $6,200 on a pair of Judith Ripka diamond earrings.
Ms. A. M. from Brooklyn, NY spent $2,500 on a Kiton women’s suit
Mr. R. E. of London spent $4,500 on a Kiton dinner jacket
Mr. R. V. of Greenwich, CT spent $6,000 on a Kiton leather coat
Mr. J. P. of Tarzana, CA spent $71,000 on Kiton clothing and outerwear
Mr. K. K. from Cooper City, FL spent over $150,000 on multiple flights on board Korean Air
Mr. K. K. from Palm Beach Gardens, FL spent $4,500 on a Louis Vuitton handbag
Ms. R. M. From Ontario, Canada spent $1,500 on a Louis Vuitton “Epi” handbag
Mr. E. C. from Los Altos, CA spent $2,600 on a Louis Vuitton “Fabuleux” bag
Mr. J. H. of New York, NY spent $2,000 on a Louis Vuitton bag and passport cover
Ms. M. R. from New Berlin, WI spent $800 on Louis Vuitton small leather goods
Ms. P. G. from Houston, TX spent $500 on Louis Vuitton accessories
Ms. M. L. from Sarasota, FL spent $1,200 on a Louis Vuitton handbag
Ms. V. S. from Riverdale, NY spent $1,985 on a Louis Vuitton bag and accessories
Ms. P. S. from Dubai spent $2,000 on Louis Vuitton leather goods
Mr. T. R. from Dallas, TX spent $3,500 on Louis Vuitton luggage
Ms. N. T. from Lilburn, GA spent $12,000 on a Louis Vuitton Tambour watch
Mr. S. P. from Doha, Qatar spent over $1,500 on Louis Vuitton accessories
Ms. P. Q. from West Newton, MA spent $1,000 on a Louis Vuitton handbag
Ms. J. W. from New York, NY spent $1,600 on Louis Vuitton shoes
Mr. G. A. from Miami, FL spent $7,000 on a Louis Vuitton Taiga briefcase
Ms. M. S. of Manila, Philippines spent $3,400 on Louis Vuitton accessories
Mr. J. S. from Naples, FL spent $4,900 on Louis Vuitton leather goods
Mr. E. S. from New York spent $1,800 on Louis Vuitton accessories
Ms. S. F. from Bradenton, FL spent $1,800 on a Louis Vuitton handbag
Mr. M. C. from Canyon Lake, CA spent $30,000 on 4 First Class tickets from Los Angeles to Frankfurt on Lufthansa
Mr. J. L. of St. Louis, MO spent $11,000 on a first class trip from Chicago to Hong Kong on board Lufthansa
Mr. E. L. of Belgium spent $10,000 traveling on board Lufthansa from Texas to Belgium
Mr. F. M. of Sarasota, FL recently used $34,000 worth of his 25-hour midsize jet Marquis Jet card
Mr. M. S. from Quogue, NY recently used $175,000 worth of his 2 Marquis Jet cards
Mr. S. W. from Lubbock, TX spent $114,000 on a Maserati Granturismo
Mr. A. B. of Oyster Bay, NY spent $147,000 on a Maserati Quattroporte Sport GT
Mr. M. R. of The Hague, Netherlands spent 218,000 Euros ($275,000) on a Maserati GranTurisimo S
Mr. C. P. of New York, NY spent $99,000 on a Mercedes S550
Mr. S. W. of Warwick, RI spent $225,000 on 2 Mercedes (CL550 and SL550)
Ms. R. K. of Sunny Isles Beach, FL spent $100,000 on a Mercedes CS 550
Mr. R. D. of Scottsdale, AZ spent $100,000 on a Mercedes SL550 Roadster
Mr. M. D. of Clifton, NJ spent $110,000 on a Mercedes S550 4Matic
Mr. T. L. of Mechanicsburg, PA spent $61,000 on a Mercedes E350 4Matic
Ms. T. D. of New York, NY spent $50,000 on a Mercedes C300 4Matic
Mr. R. D. of Staten Island, NY spent $60,000 on a Mercedes E350
Mr. M. G. of San Francisco, CA spent $20,000 on Michael Beaudry jewelry
Mr. G. H. of Fort Lauderdale, FL spent $2,100 on Mikimoto Akota pearls
Mr. D. D. of New York, NY spent $3,000 on a strand of Mikimoto pearls
Ms. D. S. of New York, NY spent $7,000 on MikimotoBlackSouthSea pearls
Ms. M. M. of Palm Beach, FL spent $1,500 on Mikimoto pearl earrings
Mr. M. D. of Clermont, FL spent $4,000 on a strand of Mikimoto pearls
Ms. M. F. of Brewster, NY spent $1,200 on a Mikimoto pearl bracelet
Mr. M. S. of Mabelton, GA spent $7 million on 2 properties at Molasses Reef
Mr. F. C. of Englishtown, NJ spent $6,000 on a 7-night stay at a One&Only Resort in the Bahamas
Ms. K. H. of Arlington, VA spent $5,000 on a stay at One&Only Paradise Island
Mr. R. G. of Federal Way, WA spent $80,000 on a Range Rover HSE
Mr. Z. F. of Chicago, IL spent $54,000 on a Range Rover HSE
Mr. N. U. of Houston, TX spent $30,000 on a Range Rover Westminster
Mr. V. L. of Sunnyvale, CA spent $90,000 on a Supercharged Range Rover Sport
Mr. J. V. of San Francisco, CA spent over $7,400 on clothing, accessories, and home furnishings at a Ralph Lauren boutique
Mr. S.K. of Coral Gables, FL spent $2,200 on menswear at a Ralph Lauren boutique
Mr. S. R. of Providence, RI spent $1,000 on Ralph Lauren crocodile shoes
Mr. D. M. of North Bay Village, FL spent $1,000 on menswear at a Ralph Lauren boutique
Ms. H. Z. of Atlanta, GA spent $650 on a belt at a Ralph Lauren boutique
Mr. A. B. of New York, NY spent $615 on men’s clothing at a Ralph Lauren boutique
Mr. K. B. of Newport Beach, CA spent $700 on men’s furnishings and accessories at a Ralph Lauren boutique
Mr. D. N. of Beech Grove, IN spent $1,600 on menswear and home furnishings at a Ralph Lauren boutique
Mr. J. F. of New York, NY spent $600 on children’s clothing at a Ralph Lauren boutique
Mr. G. S. of Newport Beach, CA spent $650 on menswear at a Ralph Lauren boutique
Mr. F. M. of New York, NY spent over $1,000 on clothing at 2 Ralph Lauren boutiques
Mr. M. N. of Carterville, IL spent over $600 on Ralph Lauren casualwear
Mr. B. M. of Vernon, CT spent $1500 on Ralph Lauren menswear
Mr. R. S. of Austin, TX spent $800 on Ralph Lauren menswear
Mr. G. A. of Bethel, CT spent $3,000 on a Ralph Lauren suit
Ms. V. K. of Strongsville, OH spent $60,000 on a Roger Dubuis Golden Square Water diamond watch
Mr. D. G. of West New York, NJ spent $20,000 on a Roger Dubuis Excalibur Small Seconds watch
Mr. A. B. of Geneva, Switzerland spent 15,000 Swiss Francs ($12,900) on a Roland Iten R8 Authentic Sport belt buckle
Mr. R. H. of Valley Village, CA spent $9,000 on a Rolex Lady Datejust watch
Mr. A. M. of Hermosa Beach, CA spent $27,900 on a Rolex Oyster Perpetual Cosmograph Daytona watch
Mr. J. V. of Amesbury, MA spent $22,000 on 2 different 7-night vacations at Rosewood Resorts’ CaneelBay, St. John, USVI
Ms. L. M. of Miami Shores, FL spent $1,800 at the Rosewood Aqualina Resort
Mr. M. L, of Long Island, NY spent $9,500 on a one-way flight with Sentient Partners
Mr. S. D. of Clearwater, FL spent $10,000 on Stefano Ricci clothing and crocodile shoes
Mr. J. K. of San Francisco spent $3,000 on Stefano Ricci gold rhinoceros cufflinks
Mr. K. G. from Clifton, NJ spent over $5,000 on Stefano Ricci shirts, ties, and a cashmere overcoat
Mr. & Mrs. R. O. from Port St.Lucie, FL spent over $1,500 on Stefano Ricci accessories
Mr. M. S. from New York spent $5,000 on Stefano Ricci crocodile shoes and a jewel encrusted tie
Mr. V. C. of Baltimore spent $900 on Stefano Ricci ties and cufflinks
Mr. Z. M. spent over $3,000 on Stefano Ricci clothing and accessories
Mr. Y. G. of New Delhi, India spent $4,700 on Stefano Ricci jeans and a jacket.
Mr. C. K. of San Diego, CA spent $5,000 on Stefano Ricci shirts and shoes.
Mr. P. C. of North Muskegon, MI spent $1,100 on a Stefano Ricci shirt and 2 ties.
Mr. G. L. of Falls Church, VA spent $20,000 on Stefano Ricci menswear.
Ms. M. M. of Lakeland, FL spent $1,500 on jewelry at Tiffany
Mr. J. V. of Amesbury, MA spent $75,000 on a diamond ring at Tiffany
Mr. F. B. of New York, NY spent $7,000 on a Tiffany Eternity platinum diamond band.
Mr. D. A. of Minneapolis, MN spent $1,750 on a Tiffany ring
Mr. J. F. of Manhasset, NY spent $7,000 on a Van Cleef & Arpels Alhambra 6 motif necklace.
Ms. G. B. of Brooklyn, NY spent $7,000 on a Van Cleef & Arpels ring
Mr. M. H. of Azerbaijan spent $5,600 on a Vertu phone
Mr. M. P. of Austin, TX spent $12,000 on custom jewelry by Zoltan David
While the world’s economy today is unsteady, one thing is for sure: The wealthy consumers flying aboard private jets are your best bet, and only Elite Traveler delivers these elite travelers to our advertisers through our BPA audited circulation aboard private jets in over 100 countries, including Russia, the UAE, Kuwait, Qatar, Bahrain, Oman, India, Singapore, Korea and China. All with one ad buy!