Elite Traveler – ET Insider – September 28, 2006
ET Insider – September 28, 2006
Elite Traveler Insider – about the private jet lifestyle
September 28, 2006
By Douglas D. Gollan, President and Editor-in-Chief, Elite Traveler, the private jet lifestyle magazine
Welcome to the latest issue of Elite Traveler Insider, the bi-weekly newsletter designed to update our top partners on trends in the private jet lifestyle. This information is provided to offer a better understanding of how to target these globetrotting elite travelers, their impact on your business and other trends that affect you. Remember, that private jet travelers are paying up to $10,000 per hour to fly by private jet, so these super rich consumers could be and should be your best customer. We talk about them and how you can get more of them and more from them.
- NetJets Europe Makes Billion Dollar Private Jet Order.
- “We Have the Same Type of Readers as Elite Traveler.“
- From Luxuria 2006: Philanthropy and Selling Luxury “Not a Zero-Sum Game.”
- The New Jet Set – White Paper – Now Available.
- Win Five Hours of Private Jet Travel Free.
“Congratulations for your great magazine. It disappears as soon as it’s displayed in our lounge.”
–Bernard Ratsira – Jet Aviation, Geneva, Switzerland
NetJets Europe Makes Billion Dollar Private Jet Order.
NetJets Europe yesterday signed an order with Dassault Aviation for 24 Falcon 7X jets valued at US $1.1 billion. This transaction is the largest business jet order in European history and marks the continued sizzling growth of private aviation as the fastest growing luxury market in the world!
The Falcon 7X flies faster, farther and higher than any other aircraft model in the Falcon range with the ability to fly 5,950 nautical miles/11,000 kilometers non-stop.
This agreement between the largest European operator and the predominant European manufacturer marks a significant moment in the development of business aviation on the continent. The deal signals a coming of age for both NetJets Europe and private aviation in Europe. NetJets’ business has grown by over 1250 percent since 2002, when it had just 89 customers and 14 jets in Europe.
The addition of the 24 Falcon 7Xs will consolidate NetJets’ long-range operation, as the new jets are capable of flying non-stop from London to Los Angeles or Edinburgh to Tokyo. In 2005, the NetJets Europe Fleet flew more than 40,000 flights to more than 100 countries. Typical customers have a Net Worth exceeding $10 million making them an excellent target for luxury marketers, and Elite Traveler, the private jet lifestyle magazine, is on every NetJets flight!
“Thierry and I want to thank you again for the great party (at the Monaco Boat Show). It was perfectly executed and the invitees were an ideal match with our brand.”
–Celine Assimon, Leviev Jewelry
We Have the Same Type of Readers as Elite Traveler
Everybody knows today the very, very wealthy fly by private jet, and the psychographic profile of folks who pay $10,000 per hour to get where they’re going is that they buy lots of luxury products across multiple categories.
Elite Traveler of course brings over 430,000 of those super affluent consumers to you every issue via our worldwide BPA audited distribution in over 90 countries. It’s our ability to reaching this moving target (pun intended) when they have time to sit back and read (aboard their private jets) that has made Elite Traveler a success as the private jet lifestyle magazine.
In this year’s MMR (Monroe Mendelsohn Affluent Survey), the survey finally asked about private jet travel. The question simply asked if the respondent or anybody in that household had any private jet travel (even one trip) in the past 12 months (whereas the Elite Traveler reader makes some 30+ private jet trips per year. Never the less, here are the results when we queried the database to find “number of readers who flew privately at least once and make at least $400,000” – a critical filter to sort out some of us wannabes who once in a while get a rich friend to take us somewhere.
Number of readers who flew privately and had a $400,000 + HHI: Cigar Aficionado – 13,000 Conde Nast Traveler – 46,000 Departures – 23,000 Forbes – 58,000 Fortune – 47,000 GQ – 18,000 Harvard Business Review – 9,000 The New Yorker – 21,000 The New York Times (Sunday) – 64,000 Robb Report – 20,000 Town & Country – 38,000 Travel + Leisure – 61,000 Vanity Fair – 42,000 The Wall Street Journal – 87,000
Source: MMR 2006 – Readers who flew at least once by private jet with a HHI of $400,000 +
“We place the magazine everywhere in our building and on every one of our planes”
–Maria Fente – Starlink Aviation, Dorval, QC
Win Five Hours of Private Jet Travel Free for You and Up To 5 Friends .
To celebrate our 5 th Anniversary, Elite Traveler is giving you the chance to win 5 hours of private jet travel free for you and up to 5 friends. It takes about 10 minutes and you can do it all online. All you do is watch a short video that is educational about the private jet market and take a show quiz. The contest is online at www.elitetraveler.com/contest.