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February 18, 2013

A New World Première from Chanel

By Chris Boyle

Chanel Première watch in 18K white gold and diamonds

Chanel Première watch in 18K white gold and diamonds

By Drew Taylor

Talk about amour: A loft space in Manhattan was transformed into a little piece of the world of Chanel this Valentine’s Day to herald the arrival of the house’s newest watch release, the next generation of the Première.

The new collection offers three iterations: Steel, yellow gold, and white gold (all available with or without diamonds), and two sizes (a petite 22mm and a 28mm version). A glossy black lacquered dial sets off the uncluttered face—its minimalist design is limited to just the house name and two hands—while the feminine bracelet strap looks perfectly polished whether worn alone or paired with piled on bracelets.

The watches will be available in Chanel boutiques worldwide starting in April—but in the meantime, the house created the très chic video below to tide eager fashionistas over until then.

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