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September 9, 2013

Anya Hindmarch Bows New Bespoke-Centric Boutique in New York

By Chris Boyle

By Drew Taylor

Last Wednesday, on the eve of Mercedes-Benz Fashion Week in New York, beloved British accessories label Anya Hindmarch celebrated the opening of its newest flagship with a special in-store event for editors—complete with branded pretzel truck serving salty snacks in the shape of the house’s signature bow motif. Situated on one of Madison Avenue’s most coveted stretches, with charming interiors by Ilse Crawford, the two-storey shop is the first to showcase the brand’s new global store design.

Unique to the new boutique is the addition of a special floor entirely dedicated to the brand’s Bespoke Collection, which first launched in 2010 and was previously only available in its entirety online and at Anya Hindmarch’s bespoke-specific flagship on Pont Street in London. With the holidays looming just around the corner, it’s the ultimate one-stop shop for customizable gifts, from embossed journals and day planners to monogrammed carryalls.

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