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October 17, 2013updated Oct 18, 2013

Backes & Strauss to Partner English National Ballet

By Chris Boyle

Feature Backes & Strauss New ambassador Tamara Rojo

British diamond and watch company Backes & Strauss has entered into partnership with the English National Ballet.

Tamara Rojo, the prima ballerina and artistic director of the English National Ballet will become brand ambassador for Backes & Strauss’ Victoria Collection.

Rojo said: “I can relate very easily to the Victoria collection, which presents the grace, finesse and precision that is central to the world of ballet.”

Backes & Strauss chief executive Vartkess Knadjian added: “We are delighted to be associated with English National Ballet, the quintessential British dance company that through its creativity broadened the appeal of Ballet throughout the world.”

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