Something New Is Brewing in the Home Coffee Market

Something New Is Brewing in the Home Coffee Market

The best place for a perfectly made flat white? It could be closer than you think.

Offering 51 different drinks, the stylish Jura Z10 Gen 2 brings barista-level confidence to home users.

No matter how we choose to enjoy it – hot, strong, and light, or a sweet cold brew – there is no denying that the US is a nation of coffee lovers, consuming more than any other country per ton.

The average American drinks 2.8 cups per day, totaling more than 500 million daily serves nationwide. That’s a lot of grinding and steaming.

Trends are constantly evolving, but one of the biggest shifts is not just how we drink our coffee, but where. More of us are swapping our usual café or artisan roastery for high-quality home brewing, realizing that what might have started out as a practicality has become a rewarding ritual.

Jura Coffee Machine
Mochaccino fans enjoy the authentic finish that this sweet foam chocolate attachment adds.

The design and technology of today’s high-spec automatic coffee machines are as desirable as the fragrance and flavors they deliver, imbuing home kitchens with an air of discernment and owners with barista-level confidence. The Swiss-engineered Jura Z10 Gen 2 Fully Automatic Coffee Machine caters to even the most fastidious coffee drinkers’ needs with 51 customizable beverages, including 12 cold brew specialties.

As professional as it looks, the Z10 offers one-touch operation for the time-poor but discerning coffee drinker who demands the best. A touchscreen enables instant customizations, such as the strength, caffeine level, or volume preferred. Those who frequently sip coffee al banco in Milan’s traditional coffee bars and can recognize a well-crafted cortado or long black won’t be disappointed by the accuracy and authenticity with which this smart machine does its job.

Jura Coffee Machine
Its one-touch operation gives coffee aficionados customized drinks in a fraction of the usual time.

Even the pickiest will be impressed by its extra features, ranging from the sweet foam chocolate attachment – a must for proper mochaccinos – to a special cold extraction process that delivers an authentic cold brew experience in minutes, rather than the typical 18-to-24-hours required.

Exclusive to Williams Sonoma, the Jura Z10 Aluminum Champagne model is a stylish choice. Photo credit: Williams Sonoma

Features such as the Jura Z10’s high-performance grinder enable users to grind their favorite fresh, whole beans, meaning they can enjoy expanding their knowledge of coffee while also achieving the perfect flavor and aroma. Adding barista-level knowledge of bean varieties to your skill set can only enhance the daily coffee making ritual, as well as impress family, friends, and social followers. But exceptional taste is reflected in both the sophisticated coffee it produces and its luxurious design. The Jura Z10 Aluminum Champagne version, found only at Williams Sonoma, brings an added sense of style to the countertop. Suddenly, the most stylish coffee spot in town is your own kitchen counter.

Craft your perfect cup of coffee here.