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August 25, 2008updated Jul 07, 2015

Jamaica Announces The World’s First Destination Loyalty Card

By Pardhasaradhi Gonuguntla

BEIJING  – The Jamaica Tourist Board recently announced that Jamaica will offer the world’s first destination loyalty card, the OneLove card.  The announcement came fresh on the heels of Jamaican athlete Usain Bolt’s world-record breaking and gold-medal winning 100-meter sprint at the Beijing 2008 Olympics.

TheOneLove membership card provides travelers with VIP service and the ability to redeem points for hotels, attractions, ground transportation and special events.

“In today’s competitive landscape, destinations must seek to differentiate themselves and get closer to the final decision maker,” said Jamaica’s Deputy Director of Tourism, Zachary Harding.  “The launch of this destination loyalty card is Jamaica’s first step towards embracing customer-relationship marketing in tourism..”

For more information on the OneLove card, visit


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