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December 13, 2008updated Jul 17, 2015

Panerai Opens Madison Avenue Boutique

By Pardhasaradhi Gonuguntla

Italian watchmaker Officine Panerai opened its first New York boutique, located at 545 Madison Avenue. The boutique will offer a selection of limited edition watches, with a particular focus on models like the Radiomir Tourbillon GMT, Luminor 1950 Tourbillon and Luminor 1950 Chrono Monopulsante.

The interior of the New York boutique is inspired by the sea, the element which has always accompanied Panerai’s history. The furnishings were designed by an Italian architecture studio to create a distinctively Panerai ambience. Teak and steel are the predominant materials used – much like the materials used on a boat – against wire mesh panels, back-painted walls recreating the surface of water, and graphic inventions stylizing the shape of the watches themselves.

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