Panerai Opens Madison Avenue Boutique

The interior of the New York boutique is inspired by the sea, the element which has always accompanied Panerai’s history. The furnishings were designed by an Italian architecture studio to create a distinctively Panerai ambience. Teak and steel are the predominant materials used – much like the materials used on a boat – against wire mesh panels, back-painted walls recreating the surface of water, and graphic inventions stylizing the shape of the watches themselves.

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