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January 18, 2010updated Feb 06, 2013

Boucheron Launches New iPhone App

By Pardhasaradhi Gonuguntla

Ever the technological innovator, luxury watchmaker and jeweler Boucheron has created a unique, interactive application that will allow iPhone users to virtually “try on” their favorite pieces from the House.

Clients can choose from a variety of haute products, take a snapshot of their wrist or hand using the iPhone’s built-in camera, and simply slide the product image on. The image can then be sent to friends and family—whether to get a second opinion, or drop a serious hint.

In addition to a selection of Boucheron’s most desired designs, the new application also offers a store locator and a phone background that doubles as a time display, depicting the popular Paname watch. It is available in both English and French, starting this month.

Visit www.boucheron.com for more information.

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