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December 16, 2008updated Jul 29, 2015

Hublot Boutique Opens In Geneva

By Pardhasaradhi Gonuguntla

Hublot opened its first dedicated boutique in the home of watchmaking, Geneva, Switzerland. After inaugurating its first world boutique in the rue St-Honoré in Paris in 2007, this year the brand celebrates Christmas on home ground. Built and fitted out with fine and traditional – but also high-tech – materials, the boutique reflects the Art of Fusion, Hublot’s defining philosophy and DNA. A fusion between tradition and technology, but also a fusion of innovative materials such as granite and carbon, and featuring liquid crystal display windows. The bluish, ethereal backgrounds illuminate the watches, which appear to be floating; this creates a magical visual effect in each recessed window-display in the boutique, whether facing inside or out. Films retracing Hublot’s history are projected like a watermark onto a large transparent glass surface. One experiences here the true Hublot spirit, in addition to the warm welcome that the brand reserves for its clients.

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