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March 11, 2011updated Feb 07, 2013

Jaeger LeCoultre Celebrates Reverso’s 80 Years of History

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

2011 is the year the Reverso celebrates 80 years of rich history, having adorned the wrists of polo players and illustrious personalities. Yet, before we can begin to glorify these eight decades of watchmaking history, we need to go back to 4 March 1931, when it all began.

Looking back to 4 March 1931, at 1:15 pm, at the INPI (National Industrial Property Institute) in Paris: René-Alfred Chauvot officially patents his invention of a “wristwatch which can slide on its base and flip over on itself.” A unique and ingenious invention: the Reverso watch is born!

Yet another secret of the now legendary reversible watch that Jaeger-LeCoultre is proud to deliver to all lovers of history and fine watchmaking.

reverso.jaeger-lecoultre.com

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