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September 26, 2010

Max Mara Launches Iconic Camel Coat Online

By Pardhasaradhi Gonuguntla

New York, NY – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

On September 25th, Max Mara’s iconic camel coat was the first product available for purchase exclusively through the Italian fashion house’s new online shopping platform.

Introduced in 1981, the 101801, as it is known, is quietly classic yet effortlessly modern. Its double-breasted wool and cashmere blend lends it a traditional aesthetic, while its shapely kimono sleeves—which can be rolled up to suit various arm lengths—add a contemporary feel. An ideal length of 120 centimeters (about 47 inches) makes it a supreme fit for women of all sizes.

To create a more personal mantle, names or initials can be embroidered on the inside label. A special lining will be used for coats from the e-commerce project, which will arrive in exclusive packaging three weeks after the order is placed.

www.maxmara.com

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