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May 11, 2009updated Feb 08, 2013

New Watch Brand Ateliers deMonaco Launches

By Pardhasaradhi Gonuguntla

Geneva, Switzerland — Ateliers deMonaco launched as a new independent watch manufacturer based in Monaco. The new brand is backed by Peter and Aletta Stas, the owners of Swiss brands Frederique Constant and Alpina, Dr. Stas told Elite Traveler in an exclusive interview here.

Ateliers deMonaco will be operated independently with the goal of “creating iconic timepieces that are derived from the passion to challenge existing conventions and to leave a legacy.” The house will produce up to 30 pieces this year with a goal of growing to 130 pieces annual production with prices starting at 88,000 swiss francs.

www.ateliers-demonaco.com

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