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September 16, 2010

Ulysse Nardin Owner Celebrates 75 Years

By Pardhasaradhi Gonuguntla

Le Locle, Switzerland – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

In honor of Ulysse Nardin owner and president Rolf Schnyder’s 75th birthday, and to celebrate his continued successes, the brand will launch a new, limited-edition Freak Diavolo timepiece.

Back in 1983, while on one of his annual visits to St. Moritz to compete in the famous Cresta Skeleton Run, Schnyder learned that Ulysse Nardin was for sale. He acquired the company and quickly got to work transforming the brand with a focus on unique, complicated watchmaking. Releases like the Astrolabium Galileo Galilei, the Tellurium Johannes Kepler, the Minute Repeater Jaquemart San Marco, the Freak and more followed, all with the common theme of innovation. Since Schnyder’s takeover, Ulysse Nardin has been an industry leader in adopting new materials and technologies.

To mark the special occasion of Schnyder’s 75th birthday and to acknowledge the company’s many achievements, Ulysse Nardin is releasing an exclusive Freak Diavolo timepiece in platinum, complete with his signature on the case. Limited to just 75 pieces, this special Freak was chosen because it symbolizes the innovation that has marked Ulysse Nardin’s rebirth. A Carrousel Tourbillion with no crown, no hands, no dial and with a novel Dual Direct escapement made in lightweight silicium, the Freak is a revolution in watchmaking.

“Almost 30 years ago, I bought Ulysse Nardin, a calculated risk as I believed there was a strong chance that unique, innovative mechanical watches could thrive, and it turns out I was right,” Schnyder says. “I fell in love with this grand old brand and our new innovative direction. To celebrate my 75th birthday, I’ve chosen the Freak because it was an historic breakthrough for Ulysse Nardin and for the watch industry in general, and it is by far our most important piece.”

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