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July 2, 2008

Zegna Unites High Tech with High Style to Launch New Jacket with Safety Lighting System

By Pardhasaradhi Gonuguntla

Milan, Italy–Ermenegildo Zegna, the Italian menswear powerhouse, is known for incorporating innovative technologies into its sportswear for optimum performance. In recent seasons, its outwear pieces have been capable of playing iPods, and recharging battery-operated devices via solar panels. The next iteration of its technology for the smartly-dressed set is the “Freeway Jacket,” part of the Zegna Sport collection. Unveiled here during men’s fashion week today, the Freeway Jacket (available at retail next spring) is designed to improve safety in urban outdoor travel situations. Integrated into the collar is an LED light safety system on the back of the collar for maximum night time visibility. The slim garment is made of water repellent fabric that is also able to keep the body temperature constant while allowing perspiration to escape. www.zegna.com.

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