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Elite Traveler Meets Raffles Hotels and Resorts VP of Brand Strategy Diana Banks

By Chris Boyle

This year marks the 126th anniversary for Raffles Hotels and Resorts, with its first opening of the highly acclaimed Raffles Singapore. This iconic heritage hotel established a precedent for the Raffles brand that now accounts for its nine subsequent properties, including its most recent addition, Raffles Istanbul. While at the International Luxury Travel Mart, Vice President of Brand Strategy Diana Banks tells Elite Traveler how the the brand continues to thrive across ten highly varied locations by fundamentally sharing one key characteristic of the Raffles brand: “emotional luxury.”

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