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April 26, 2013updated May 02, 2013

Breitling’s Corporate Mission Statement

By Chris Boyle

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It’s no secret that uber successful elite travelers like you look at other businesses to see any tips and tricks you can adapt for your business. With that in mind, I share Swiss watchmaker Breitling’s Mission Statement as seen at their Baselworld 2013 stand.

“We make watches for pilots who wear them as a badge of honor. And we make them for all the rugged individualists who dream of flying a fighter jet, but will settle for driving the fastest cars, seducing the most beautiful women, feeling unique, strong and free. And that’s a lot of people.”

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