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April 26, 2013updated May 02, 2013

Breitling’s Corporate Mission Statement

By Chris Boyle


It’s no secret that uber successful elite travelers like you look at other businesses to see any tips and tricks you can adapt for your business. With that in mind, I share Swiss watchmaker Breitling’s Mission Statement as seen at their Baselworld 2013 stand.

“We make watches for pilots who wear them as a badge of honor. And we make them for all the rugged individualists who dream of flying a fighter jet, but will settle for driving the fastest cars, seducing the most beautiful women, feeling unique, strong and free. And that’s a lot of people.”

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