Just how far are you prepared to go to keep your perfect pet alive for a few more years? Far enough to feed them supplements? Freeze their cells? Consult a pet psychic? From Silicon Valley science experiments to full-blown woo-woo, the booming mammalian-longevity industry is betting you’ll try almost anything.
Longevity drugs
An ambitious concept that’s still in development, longevity drugs are gradually edging from theory into the mainstream. Loyal is one brand designing treatments to extend healthspan in dogs, particularly larger breeds which tend to age faster.
See also: Wellness or Woo-Woo? The Trending Experiences Everyone’s Trying
Animal members’ club
At first-of-its-kind Miami based members’ club Milor, canine wellness has gone fully futuristic. Pampered pets get preventative MRI scans, gourmet diets, and concierge-level veterinary care. Their humans also enjoy lifestyle benefits, possibly to soften the envy.
Health strategy workshops
Owners can book one-on-one ‘longevity sessions’ to optimize their pet’s health through tailored advice on diet, exercise, and care.
See also: Do Moon-Based Therapies Really Work – Or Are They All Woo-Woo?
AI-powered pet collars
Fitness tracking was bound to branch out eventually. AI-powered collars like Fi promise a clearer picture of health and habits through advanced diagnostics, served up in an app that’s easy for owners to digest.
Regenerative therapies
If longevity drugs are all about slowing down the clock, regenerative medicine is about rewinding it altogether. US brand Gallant is currently developing ready-to-use stem-cell therapies for conditions where conventional veterinary options often fall short.
See also: Designer Dog Collars For Your Pampered Pooch
Pet psychics
Some people hire trainers. Others hire telepathic animal communicators who claim to converse directly with pets regarding their wellness needs — despite a conspicuous lack of scientific backing.
Canine supplements
Today’s pets can take daily supplements containing the same buzzy compounds — NAD+ precursors, collagen, CoQ10 — that dominate human wellness podcasts, all in pursuit of more years and even more tail wags.
