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November 4, 2013updated Nov 05, 2013

Ducati Unveils Third Generation of Monster Motorcycle

By Chris Boyle

Ducati Monster 1200Ducati will showcase the new Monster 1200 at the 71st edition of the International Motorcycle Exhibition (EICMA 2013) taking place 5-10 November in Milan. It is the third generation of the iconic Ducati Monster.

The motor company will also present two other models that are part of its 2014 range at the event.

The new “Supermid” offering in the Superbike family, the 899 Panigale, was presented ahead of the Milan show with deliveries already in progress, while the limited edition 1199 Superleggera, which introduces levels of engineering and technology that set a new benchmark in the industry, now enjoys its first public showing.

More than two decades and 270,000 extremely satisfied owners after its initial launch, the third generation of the iconic Ducati Monster is now unveiled as the brand new Monster 1200, providing as much breathtaking fun as before, with a versatility and modern relevance that make it even more Ducati than ever.

Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine with an enhanced set-up for mid-range power delivery and rideability, the brand new flagship of the family presents an entirely new chassis and muscular design fully integrated with Ducati’s latest technologies.

High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.

Evoking the exciting memories of past models such as the powerhouse S4R and S4RS, the 2014 Monster 1200 also boasts an exclusive S model with 145hp and a ride-enhancing 92ft-lb of high-accelerating torque, wrapped beautifully in a spec-impressive chassis that tips the scales at 401lb (182kg) dry weight.

While the Monster 1200 is presented in Ducati red with red frame and black wheels, the Monster 1200 S offers Ducati red with red frame and glossy black wheels in addition to the striking scheme of white with bronze-coloured frame and glossy black wheels.

Another major addition to the 2014 range is the 1199 Superleggera. A dream motorcycle with levels of technology and engineering that now sets the bar even higher for the world of production motorcycles. The innovative project was introduced with an equally innovative marketing strategy, which previewed the 1199 Superleggera via an exclusive website, accessible by invitation only and intended to reward Ducati’s top customers. Its success exceeded all expectations and, to date, a staggering 90% of the 500 motorcycles that will be produced have already been sold, with the entire production run expected to be delivered by July 2014.

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Ducati, always synonymous with technology, high performance and lightweight construction, created the challenge to build the 1199 Superleggera by giving its engineers free reign to propose the most extreme and technologically advanced street motorcycle ever. Internally referred to as “Project 1201”, the challenge then delivered a motorcycle specification never before achieved in a production machine.

The new machine combines a precious cocktail of materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. Producing more than 200hp and weighing-in with a dry weight of just 341.7lb (155kg), Ducati showcase their innovative engineering and stylish approach to design, while affirming the maxim: “Authentic Italian Performance”.

EICMA 2013 is taking place at the Internation Fair at Rho, Milan.

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