About Us
Elite Traveler, established in 2001, stands as the eminent beacon guiding ultra-high-net-worth (UHNW) individuals through the opulent tapestry of global luxury living. In its two-decade journey, Elite Traveler has remained unrivaled as the foremost curator of lavish experiences. However, in 2021, a transformative shift marked the brand’s 20th Anniversary – a commitment to a world swiftly evolving, by championing sustainable, ethical, and environmentally conscious luxury.
Each meticulously crafted issue of Elite Traveler is a window into the realm of responsible opulence. Encompassing a spectrum as wide as the horizons, the content encapsulates every facet of this refined lifestyle – from travel that treads lightly upon the earth, to fashion that wears its conscience, from jewelry that sparkles with a purpose, to watches that measure not only time but also impact.
With a discerning eye, it delves into the realms of spirits that echo sustainable traditions, cars that epitomize elegance with a reduced carbon footprint, jets and yachts that glide gracefully through eco-friendly waters, and real estate that embraces the principles of sustainability.
A key aspect setting Elite Traveler apart is its unparalleled distribution. It is not just a publication; it is a journey companion aboard private jets and across Fixed Base Operators (FBOs) spanning more than 100 countries. This distinctive reach provides advertisers with a golden opportunity to connect with the world’s wealthiest consumers – a privilege not replicated elsewhere.
EliteTraveler.com radiates as a digital torchbearer of ethical luxury. It is not just a platform of insight and perspectives; it is a conduit for accessing the very essence of extravagance – a portal where dreams materialize into tangible experiences, and desires metamorphose into sustainable acquisitions.
In the grand tapestry of luxury, Elite Traveler weaves a narrative of conscious indulgence. It beckons the elite not just to revel in opulence, but to embrace it responsibly, making a mark that outshines time itself.
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Meet the Elite Traveler editorial team
Alex Martin – Editor-in-Chief
Alex Martin joined Elite Traveler in 2018 as the digital editor before becoming editor-in-chief in 2022. He now oversees both the print and digital aspects of Elite Traveler. Before switching to luxury lifestyle, he worked as a sports journalist at the Daily Mail and several other national titles.
Samantha Coles – Print Editor
Samantha Coles has been on the Elite Traveler team for eight years. She previously worked at Damson Media where she worked on a number of titles spanning art, cultural and sporting events, luxury travel and health and wellness.
samantha.coles@elitetraveler.com
Kim Ayling – Deputy Editor
Kim Ayling joined Elite Traveler as a senior digital writer in 2020, covering everything from restaurant openings and spirit launches to hotel refurbs and yachting news. In 2023, she became Deputy Editor, expanding her role to work on Elite Traveler’s print magazine.
Toby Louch – Lifestyle Feature Writer
After initially working as both a chalet host in France and a barman at a local village pub, Toby Louch joined Elite Traveler as a lifestyle feature writer in 2022, covering the wide expanse of the world of luxury, from cars, jets and yachts to hotel openings, menswear and spirits.
Ellys Woodhouse – Digital Writer
Ellys Woodhouse joined Elite Traveler as a digital writer in 2024 after working for the New Statesman and its associated titles since 2021. While covering a range of luxury lifestyle and travel content, she takes a particular focus on fashion, culture and design-led stories.
ellys.woodhouse@elitetraveler.com
Grace Taylor – Social Media Editor
Grace Taylor started at Elite Traveler in 2023 and has progressed to social media editor. She manages social media strategy, creates content with a focus on video production and writes about the latest trends in luxury travel and lifestyle.
grace.taylor@elitetraveler.com
Ella Danson – Creative Director
Since joining the Elite Traveler team in the spring of this year, Ella Danson has dived straight into the world of luxury travel and lifestyle, bringing with her a crop of tale-worthy experiences, from horseback riding in Patagonia to gorilla trekking in Rwanda.
Editorial Guidelines
Elite Traveler covers every aspect of ultra-luxury lifestyle with our areas of expertise including hotel suites and travel experiences, fine dining, and haute jewelry and watches. Elite Traveler aims to provide an experience as exclusive as the ultra-high-net-worth distinction.
Accuracy: The Elite Traveler team verifies all information rigorously before publishing. We only source our information directly from the brands we cover or their official PR agencies.
Transparency: We are committed to clearly distinguishing between commercial and organic content. Commercial/paid content is labeled at the top of the article with the company’s logo and the strapping ‘In partnership with [company]’. It should be clear to the reader who has paid for the content. Organic content remains completely independent from advertisers with all feature and news production conducted by the editorial team and/or freelancers.
The Elite Traveler community: Every member of the editorial team has provided their email addresses in the public diamond to encourage feedback from readers. We take all constructive criticism seriously and will endeavor to respond to all reader queries.
Social media: Our social media coverage should be a direct reflection of our editorial content, providing followers with safe and authoritative content. We encourage engagement with our posts and respond to any constructive comments.
Corrections: We endeavor to publish our content in its most complete form. When errors are identified – either by the editorial team or by a reader – we go to great lengths to correct them as soon as possible. Minor errors, such as grammar and punctuation will be corrected without a specific notice. If a substantive correction is made that changes the context of the original story, we will note the correction at the bottom of the article.
Revisions: Elite Traveler prides itself on its wealth of evergreen content. The editorial team go to great lengths to keep these articles up to date. When facts change, such as restaurant and hotel closures, we will update pieces to remove outdated information without notice. Pieces that are ‘of their time’ such as interviews and news stories, will not be updated regardless of changes in fact.
Compliance with legal standards: Please see our privacy policy for more information.
Date of Last Revision: September 5, 2024
