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Almost unknown to the outside world 20 years ago, Dubai has since flourished with its own unique cultural renaissance.

The combined imagination and wealth of the sheiks of old has transformed the Emirate into a global center for some of the world’s most impressive architecture and engineering. In Dubai, no project or attraction is mundane; almost everything is a world– beating record or achievement. The technical achievement of Dubai, a city in the desert, is considered one of the greatest triumphs of the century, and is the single most symbolic transformation that the Middle East has seen in recent years.

Dubai is characterized by the words ‘luxurious’, ‘extravagant’ and ‘illustrious’, and venues and events are designed to astonish even the most elite traveler.
Hotel chains arrive with their latest innovations in luxury while Michelin–starred chefs open restaurants to showcase their most recent gastronomic creations. Shops in Dubai load their shelves with more brands than can be found anywhere else, making it a global fashion hotspot. In the sporting arena too, Dubai has also become a world destination, with horse racing, polo and golf being the Emirate’s most exciting spectator sports.

Nothing in Dubai is subdued or understated. Everything is modern, impressive and extravagant, and for this reason alone it is worth visiting one of the greatest human achievements of the 21st century.

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