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January 8, 2024

Pharrell Williams Launches First Collection with Louis Vuitton

Williams' debut as men's creative director lands in style with a series of dedicated concept stores.

By Ellys Woodhouse

Fans of Louis Vuitton can finally get their hands on the first pieces from Pharrell William’s debut collection as the French fashion house’s men’s creative director.

As part of the roll-out of its Spring-Summer 2024 men’s collection, the brand has brought its signature Parisian sensibility Stateside, opening two new pop-up stores in Soho, New York, and another in West Hollywood, Los Angeles

Additional concept stores will launch in more than 50 locations worldwide, including pop-ups in Seoul and London’s Selfridges, as part of what the label calls its largest menswear activation to date.

[See also: Mark Rothko Exhibition Opens at Fondation Louis Vuitton in Paris]

The new pop-up in Soho, New York, features miniature Parisian buildings / ©Louis Vuitton

The multitalented record producer, rapper, singer and songwriter Williams added the role of creative director to his already expansive resume when he was appointed as the brand’s successor to Virgil Abloh last year.

The 13-time Grammy-award-winning artist showcased his inaugural collection three months later, dominating headlines when he overhauled the Pont Neuf, the oldest bridge in Paris, into a runway. 

The new concept stores recall shoppers to that landmark debut, with the interiors taking direct inspiration from Williams’ first collection and the French capital itself. From floor to ceiling, each location is adorned in the checkered gold Damier pattern and transformed into a shimmering and lavish reinterpretation of the City of Lights, complete with Parisian streetlamps, bookshops and Morris columns. 

Louis Vuitton’s famous Damier pattern has been a signature for the brand since 1889, but Williams’ gave it a modern and pixelated update for Spring-Summer 2024, appearing on lengthy overcoats, matching suits, and an assortment of leather goods and accessories.

The Spring-Summer 2024 collection debuted in Paris last year / ©Louis Vuitton

Other key components in the collection are the so-called Damoflage, a camouflage interpretation of the Damier print that features across the collection, as well as reimagined leather Speedy bags, released in various brilliant primary colors.

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The New York and Hollywood concept stores are now open to the public until mid-March, with a second drop of the collection available from February 8.

Prices in the new collection start at $550 and run to $1m for the made-to-order Millionaire Speedy bag.

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