Nevsky Prospect is the city’s central shopping destination; and the Grand Hotel Europe is home to the most exclusive brands.
Fashion has been at the center of Russian culture for centuries, and where the Tsars and imperial courtiers once led the way, now top designers and unique boutiques supply the trends.
TATYANA PARFIONOVA
Easily one of the most famous designers in St Petersburg, Tatyana Parfionova’s store on Nevsky Prospekt is one of the highlights of the street.
Parfionova has created clothes and accessories that are innovative, original and highly relevant; so much so, that some of her work is on display in the Russian Museum. A trip to the store may even give you the chance to meet the famous designer, who is often to be found in her store sketching new designs. Tatyana Parfionova is ideal for those who want clothes that are uniquely creative, and it is even worth a visit if you are not a fashion fan; but remember to pick up a Tatiana shawl – they are highly regarded around the globe.
BABOCHKA GALLERY
Since opening in 1988, Babochka has expanded and opened six multi-brand stores and three brand boutiques, Brioni, Ermenegildo Zegna and Emporio Armani.
The finest of these is the Gallery, which can be found on the highlyfashionable Nevsky Prospect. The three-story building features a wealth of internationally renowned brands such as Bottega Veneta, Fendi, Oscar De la Renta, Roberto Cavalli and Michael Kors. However, Babochka has more to offer than shopping, and with tailor services, a bar and VIP fitting rooms, visitors can savour an experience they will never forget. The helpful staff will supply you with complimentary champagne as you browse through the top designers and provide you with tips on the latest fashions and trends.
BABOCHKA
Opened in 2007, this branch of the Babochka chain can be found in the Grand Hotel Europe.
Babochka differs from the larger Babochka Gallery in its highly innovative and modern store format, with an interior created by Italian designers based on mirrors, glass and reflected light. The store features top brands such as Alexander McQueen, Miu Miu and Moncler, and the emphasis of this store is also on more revolutionary and inventive designs.
ZILLI
For those seeking designer menswear, look no further than Zilli.
The French men’s clothing store has been producing luxury clothing for nearly 40 years, innovatively creating trends season after season. The St Petersburg store, located in the Grand Hotel Europe, is no exception, featuring a wide range of menswear items including luxury sportswear and handcrafted items.
+7 812 329 6590
Nevsky Prospekt, Mikhailovskaya Ulitsa 1/7, 191011
DAY NIGHT
Regarded as one of the finest fashion stores in St Petersburg, Day Night features a list of brands that includes Stella McCartney, Givenchy, Balmain, Lanvin, Celine, Alexander Wang, Jil Sander, Ann Demeulemeester and Rick Owens.
Day Night has two locations in the city, of which the larger flagship store takes up two storeys and is situated over 8,600 square feet of space. This is the place to come to if you want the coolest brands in a chic, trendy environment. Day Night employs a staff of fashion experts who are more than happy to provide advice and select the most innovative designs to suit your taste.
Olesia Novichenko
M. Posadskaya Street, 6, 197046
+7 812 234 2300
FASHION AND ACCESSORIES
JEWELRY AND WATCHES