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May 10, 2009

Ulysse Nardin Smart Phone Debuts

By Pardhasaradhi Gonuguntla

The Ulysse Nardin Chairman received an exceptional endorsement from guests assembled at the 2009 BaselWorld show. Showcased for the first time to the public, the launch of the Chairman was hugely successful.

The Chairman is the world’s first hybrid smart phone produced by the marquis partnership between Ulysse Nardin, an industry leader in mechanical timepieces, and SCI Innovations, a pioneer in uniting leading technologies and elegant design into heralded consumer products. Debuting at the world’s largest trade show for the watch and jewelry industry, the Chairman was showcased for select top-tier media, distributors and guests of the BaselWorld show.

As a result of several successful meetings and discussions held at BaselWorld, sales orders were placed, fulfilling the first year of production. Additionally, Mr. Morten Nielsen and Mr. Bobby Yampolsky, co-founders of SCI Innovations, Ltd., met with several retail and distribution affiliates from around the globe to finalize sales channels for the Chairman’s anticipatedQ4 2009 ship date.

“The tremendous response was proof-positive of our on-ongoing efforts to bring a new level of innovation to the high-end smart phone market,” said Mr. Nielsen, co-founder of SCI Innovations. “The Chairman is a new frontier for design and technology.”

“The vision for the Chairman and partnership with Ulysse Nardin came from the realization that mobile phones have become the new status symbol,” said Mr. Yampolsky, co-founder of SCI Innovations. “Much like an elegant timepiece, people view their mobile devices with the same intention to convey personal style and craftsmanship. The Chairman will incorporate these core values while integrating technological advancements.”

“Upon concluding my first meeting with the SCI Innovations team, I knew this project was going to set a new industry standard,” said Mr. Rolf Schnyder, CEO of Ulysse Nardin. “I am absolutely thrilled to see the first hybrid cell phone making its entry into the marketplace under the Ulysse Nardin name,” Mr. Schnyder added. “Combined with the latest additions to our new horological collection, such as Executive Dual Time and the Moonstruck, the excitement from the guests at the Ulysse Nardin booth was palpable.”

The Ulysse Nardin Chairman is the culmination of rigorous research and development to create the pinnacle in smart phone design. This new hybrid smart phone is made from the finest materials available and is hand-assembled by some of the world’s best engineers. The Chairman visually shares many of Ulysse Nardin’s iconic elements including the symbolic anchor on the screw-mounted pusher and, most significantly, the customized Ulysse Nardin winding rotor located on the reverse side of the device.

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