St Tropez’s Hotel Byblos is gearing up for the European summer season. The glitzy property will reopen on April 22, unveiling a series of updates for 2026, including a set of new suites.
Part of the family-run Floirat Signatures, Hotel Byblos was built in 1965 by Jean-Prosper Gay-Para, reportedly to impress Brigitte Bardot. Despite multiple renovations, the property still feels like a small, yet hedonistic, village of sun-washed buildings, linked by winding cobbled paths – including a direct route to the famed late-night Les Caves du Roy.
Its latest surge in relevance, though, comes from elsewhere. The hotel’s signature accommodation, now renovated and named The Presidential Suite, was name-checked in Drake’s 2022 song Middle of the Ocean, which has recently gained viral popularity via TikTok, pulling a new, younger set of eyes toward the Côte d’Azur fixture.
It’s worth noting that even before TikTok, the space had cultural weight. The suite occupies the former balcony bar seen in a 1971 photograph of Mick Jagger during his honeymoon with Bianca Jagger, and more recently, in 2020, appeared in season three of Sky Atlantic drama Riviera, starring Julia Stiles, Rupert Graves, Poppy Delivigne, and Jack Fox.
This summer, the signature suite will be joined by eight new suites designed by Laura Gonzalez. This set adds to the bold, color-driven schemes she debuted in her 2024 collaboration with the hotel, brought to life in a palette of Mediterranean blues. Elsewhere, four rooms in the Bastide have been redesigned by Wanda Jelmini.
The updates will stretch beyond interiors – guests of Hotel Byblos will also be able to enjoy a new fitness centre, with equipment by Technogym. The menu at the Byblos Spa by Sisley is expanding too, adding a men’s treatment, plus reflexology and lymphatic drainage treatments.
A new on-site boutique near the pool will also launch this season, extending the hotel’s e-commerce offering with limited-edition pieces and collaborations. These include a third capsule with Orlebar Brown, alongside designs from Pinel & Pinel and Hadoro. For something fun and collectible, the shop will stock Les Caves du Roy shot glasses, finished in black grained leather with copper detailing.
