Euro summer is underway and the world’s luxury hotels are back with another slew of exciting designer beach club collaborations. Think branded towels, striped umbrellas, pop-up boutiques, and exclusive resortwear pieces – all carefully manicured in Instagram-ready splendor.
While we’re seeing a repeat of some of last summer’s most photographed collaborations, there are also some exciting surprises appearing both beachside and poolside this year. The only question is: which one will you visit first?
See more: The Luxury Designer Swimwear Brands to Know This Summer
The chicest designer beach club pop-ups to visit this year
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Gucci, La Rose des Vents
Monte-Carlo, MonacoFew fashion prints have a backstory quite as fitting for a Monaco takeover as Gucci’s Flora. The design was first created in 1966 by Vittorio Accornero as a silk scarf commissioned by Rodolfo Gucci for Princess Grace of Monaco, making this summer’s return to the principality a full-circle moment for the house.
For the season, Gucci has transformed La Rose des Vents beach club on Larvotto Beach with loungers and scalloped parasols dressed in the signature pattern of flowers, berries, butterflies, and insects. Large-scale floral installations by Belgian artist Mark Colle complete the space.
The takeover also comes with a special Gucci Flora collection featuring red ready-to-wear and accessories, available online and at the Monte Carlo boutique.
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Burberry, One&Only Aesthesis
Athens, GreeceThis summer, Burberry is swapping the British countryside for the Athenian Riviera with a takeover of One&Only Aesthesis. The fashion house has reimagined the seaside resort in a fresh turquoise version of its signature check, bringing a distinctly Burberry touch to Athens’ coast.
The takeover extends across the main pool, gardens, tennis and padel courts, as well as the resort’s bicycles and buggies. Guests can also arrange private Burberry styling appointments before arrival, while the brand’s 2026 High Summer collection –which includes a mix of check swimwear and coastal-inspired pieces – will be available to shop throughout the resort.
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Burberry, Hotel Belles Rives
Antibes, FranceBurberry is doubling down on the Euro summer takeover this season, bringing its signature check not only to Athens but also to the French Riviera. At Hotel Belles Rives in Antibes, the British House has given the hotel’s Art Deco terraces, private jetty, and beach club a Burberry makeover in a custom shade of blue inspired by Belles Rives itself.
The check now appears throughout the property, from sun loungers to the original 1920s lift, while Burberry’s logo is stamped across the jetty and beach club doors. There are also smaller touches that feel more playful: Burberry ice lollies, a program of summer experiences, and waterskiing in the bay – a sport that is said to have first gained popularity in the area.
The collaboration feels particularly fitting given the hotel’s history. Long a favorite among artists and writers, Hotel Belles Rives was once home to F. Scott Fitzgerald, who started writing Tender Is the Night here – a novel in which the protagonist famously sports a signature Burberry coat.
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Jacquemus, Mandarin Oriental Bodrum
Bodrum, TurkeyJacquemus has landed on the Turkish Riviera, bringing its signature beach stripes to the shoreline of Mandarin Oriental, Bodrum. The takeover stretches across Paradise Bay, with the maison’s recognizable palette appearing on everything from sunbeds and towels to the beach itself.
Unlike many beach club collaborations that focus purely on decoration, Jacquemus has also extended its aesthetic to the things guests actually use, including backgammon sets, paddle boards, and beach paddles.
The hotel will also host a boutique stocking Jacquemus’ new Resort 2026 Plage collection and accessories.
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Missoni Beach Club, OKU Ibiza
Ibiza, SpainAfter a successful debut last summer, Missoni beach club has returned to OKU Ibiza’s poolside.
The Italian fashion house has transformed the hotel’s impressive pool (the largest in Ibiza) into a patchwork of turquoise, emerald, and deep blue stripes, with fringed parasols, branded loungers, and zig-zag-print towels decorating the hotel’s teak deck.
The destination is ideal for those looking for a laid-back way to tap into the vibrant energy of Ibiza, set in the quieter Cala Gracio with relaxed poolside afternoon DJ sets, a serious spa, and a buzzy Japanese restaurant.
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Jacquemus, Monte-Carlo Beach
Monte-Carlo, MonacoFollowing the success of last year’s viral takeover, Jacquemus has returned to the iconic pier at Monte-Carlo Beach in Monaco. For summer 2026, the maison brings a new design, inspired by the sparkling Mediterranean waters, swapping the house’s signature banana yellow for splashes of blue and white.
The takeover dresses sunbeds, parasols, and beach towels in Jacquemus print, and extends to the hotel’s Jacquemus boutique, which stocks the brand’s ready-to-wear pieces and accessories.
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Casablanca, Six Senses Ibiza
Ibiza, SpainThis summer, Paris-based luxury fashion house Casablanca is joining forces with one of the Balearic Islands’ most luxurious properties, Six Senses Ibiza, to take over its rocky beach. The collaboration reimagines the coastline with new beach furnishings and a dedicated sunset chill-out corner, bringing the brand’s signature Parisian-Moroccan feel to the White Isle.
Throughout the residency, Casablanca founder and creative director Charaf Tajer will act as the hotel’s artist-in-residence, curating Six Senses Ibiza’s musical direction, introducing a series of music-led experiences to the resort’s onsite recording studio, and bringing together a lineup of DJs for collaborative sessions.
See more: How to Spend August’s Once-in-a-Century Solar Eclipse in the Balearic Islands
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Loewe Perfumes, Dunas de Formentera
Formentera, SpainDunas de Formentera’s latest collaboration leaves both a visual and olfactory stamp on the luxury hotel. The hotel, which sits in the dunes of Migjorn Beach, has unveiled an immersive experience inspired by Loewe’s new pistachio-scented candle.
The collaboration transforms different areas of the hotel through refreshed, pistachio-colored (of course) interior design, tactile elements, and olfactory experiences – each a tribute to the vibrant character of the new fragrance.
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The Sun Club: Burberry Edition, The Standard Bangkok
Bangkok, ThailandBritish brand Burberry is jetting to the Thai capital this summer. For the season, Burberry has reimagined its house check in a custom yellow, dressing the hotel’s rooftop pool deck, including its cabanas and loungers, in its sunny signature print.
Guests can relax by the pool and enjoy a curated Burberry menu, and a selection of ice lollies served from a fun Burberry cart, with a playful bespoke photobooth in The Parlor. For fans of the brand, Burberry High Summer and Summer 2026 collections will also be available for purchase from the hotel’s boutique.
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Dioriviera, Jumeirah Capri Palace
Capri, ItalyDioriviera has returned to Jumeirah Capri Palace for summer 2026, once again transforming the terrace of Il Riccio, the hotel’s Mediterranean restaurant and beach club, into a temporary boutique and Dior-inspired universe.
For the beach club, think elegant Dior-designed sun loungers, parasols, striped cabanas and signature cocktails. The pop-up also showcases Jonathan Anderson’s first beach collection since his appointment as creative director last year.
