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April 15, 2020

Parmigiani Fleurier Launches Helping Heroes Program

By Emma

Luxury watch brand Parmigiani Fleurier announced today the launch of the new Helping Heroes by Parmigiani Fleurier program, which supports healthcare workers on the front line fighting against Covid-19, as well as independent retailers that are struggling to keep their stores open.

Parmigiani is encouraging its watch family to make tax-free donations to help healthcare workers around the country by donating to your local communities. In return, those who make a donation will receive a credit for a watch, available to use for up to six months. For donations that match or exceed the full retail price of a timepiece, your selection can be put on hold for 24 hours and will be delivered to you at no charge. Retailers must receive proof of donation before shipping out the timepieces, and the program is valid only in the US and Canada until April 30. Only a selection of watches is eligible, and your local retailer can provide that list for you.

To start this process, place your order with your local authorized Parmigiani Fleurer retailer. No matter where your order comes from, shipments and logistics will be handled by the Parmigiani Fleurier team. Even if you don’t make a donation, you can support your local retailers when you shop online. At checkout, you can select a retailer to support from a list of authorized dealers in the US and the sale is credited to your local retailer. This enables your local retailers to work from home and support them during this trying time.

These unique initiatives were launched after many retailers around the country were forced to closed due to the devastating virus and to help give back to healthcare workers as the pandemic worsens in the US. Watch aficionados and fans of Parmigiani Fleurier will no doubt take pride in knowing they are helping their local healthcare heroes working tirelessly to combat this disease, while also receiving a watch or credit towards a watch after their generous donation.

For more information, visit

Read more about how other brands are helping to combat Covid-19

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