Now that Halloween is behind us, it’s full steam ahead to Thanksgiving and Christmas — and that means it’s time to start thinking about Advent calendars.
What began as a simple pre-Christmas countdown has become a serious marketing tool for brands, used to drive buzz, social engagement and sales across almost every area of the luxury lifestyle world, from beauty and fragrance to spirits and pet care.
Critics might call these increasingly lavish offerings excessive, but demand for extravagant Advent calendars shows no sign of slowing. As social media’s obsession with 'unboxing' culture keeps growing, competition in 2025 is fiercer than ever: calendars are bigger, more elaborate and designed to sell out in minutes.
From $325 to $100,000, here’s our curated list of the best Advent calendars of 2025.
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Bond Street 1875 Advent Calendar, Charbonnel et Walker
In 2025, Advent calendars have found their way into nearly every corner of luxury living, but sometimes nothing beats a classic chocolate one to get you into the Christmas spirit. This Charbonnel et Walker calendar is the crème de la crème of decadence, featuring 24 handcrafted truffles, including beloved favorites like the Milk Sea Salt Caramel Truffle (with a full tub awaiting on Christmas Day) and more unusual treats such as the Milk Hazelnut Truffle adorned with gold leaf.
The box, a tribute to 150 years of Charbonnel et Walker, is an impressive recreation of the brand’s first Bond Street boutique. When the front doors of the shopfront are opened, to reveal the chocolate filled drawers inside, the calendar lights up and plays Christmas tunes, adding a touch of magic to the countdown.
Price
$325
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The Very Old & Rare Collection, Drinks By The Dram
If your indulgence of choice leans a little stronger, Drinks By The Dram has created a festive liquid treat for serious whisky collectors and enthusiasts. This Advent calendar features 30ml samples of 24 rare whiskies, many of which are nearly impossible to acquire – so rare, in fact, that “the warehouse cat has never seen them,” says Dr Sam Simmons, head of whisky at Master of Malt.
Highlights include the Balvenie 40 Year Old, Glenfarcas 1958 Cask 2061 (just 130 bottles ever released), Karuizawa Five Decades, Glenfarcas 60 Year Old and the Yamazaki Sherry Cask 2012.
For Christmas treats of this caliber, flimsy paper doors simply won’t do. The calendar, more akin to a cabinet, is crafted from black oak and walnut, with suede linings and a moleskin dust cover, evoking an antique apothecary chest. And if 24 whiskies weren’t enough, it also includes detailed tasting notes and two Riedel glasses for the full experience.
Price
$11,170
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Fortnum's Feasting Advent Calendar, Fortnum & Mason
While Fortnum & Mason releases a wide array of calendars every year, offering everything from tea bags to doggy treats, the Feasting Calendar is our top pick. After all, December is a time to eat, drink and be merry, and few do holiday snacking better than this old-school British department store.
This delicious Advent calendar is packed to the brim with festive gourmet delights, even hiding a quarter bottle of champagne to toast the season, with more than enough treats to turn the grumpiest Scrooge into a Christmas convert. Each day, unveil English classics such as tea and biscuits, alongside chocolates, condiments and seasonal tipples. We’ve got our eyes on the Figgy Pudding Liqueur.
Price
$387
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The Caviar House & Prunier 2025 Advent Calendar
For those more savory-leaning, let us guide you toward one of this year’s most indulgent offerings: the Caviar House & Prunier Advent calendar. Behind each of the 24 paper doors awaits a tin of the French house’s signature Prunier caviar — to be enjoyed however you please, perhaps atop your morning eggs. For those who prefer their salty tins as a standalone treat, mother-of-pearl spoons are available as an optional add-on.
Price
£395 (approx. $520)
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Sisley Paris 2025 Advent Calendar
The beauty Advent calendar phenomenon has exploded over the past couple of years, with nearly every major beauty or skincare brand and outlet offering their take on the festive tradition.
One of the most stunning offerings this year comes from French beauty brand Sisley. Designed in collaboration with British artist and designer Luke Edward Hall, the theater-themed box is decorated in red and white pinstripes, with the artist’s playful designs adorning each drawer. Festive surprises include Sisley bestsellers, such as the Phyto-Lip Balm and Phyto-Noir Mascara, alongside other skincare, makeup, perfume and haircare favorites.
Price
$825
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Dr Barbara Sturm Advent Calendar 2025
For skincare aficionados focused on anti-aging, opt for celebrity favorite Dr Barbara Sturm's 2025 Advent Calendar. Displayed in a chic green velvet box, the calendar offer over 50 percent savings on the 24 full, deluxe and miniature size products inside.
Enjoy a range of the brands cleansers, serums, creams and masks, alongside a signature Sturm headband and limited-edition Glow Drops.
Price
$560
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The 30 Montaigne Advent Calendar, Dior
Come January, it's inevitable that most of the elaborate Advent packaging end up in the trash. Not this one. Dior’s 2025 Advent Calendar is designed to be reused as a jewelry case once the holiday season is over.
The box resembles a white chest, modeled on the historic boutique at 30 Avenue Monta, with gold detailing and 24 sliding drawers, designed by artist Pietro Ruffo. Inside are a selection of Dior’s creations, including skincare, fragrances and makeup.
Price
$750
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Holiday Collection Advent Calendar, Acqua di Parma
This year, Acqua di Parma encourages us to celebrate the season with scent. Inside, you’ll find a surprise selection of smellies, with candles, creams, gels, perfumes and lotions, drawn from the Maison’s most-loved universes – Colonia, Blue Mediterranean, Signatures of the Sun and the Home Collection.
While the goodies inside are enough to entice us, the brand has also doubled down on design, collaborating with architect and designer Cristina Celestino to produce a bold, glittering hat box, in graphic gold and yellow.
Price
$550
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The Advent Calendar, Diptyque
Diptyque's Advent calendars are particularly popular each year, with 2025 being no exception.
Shaped like a gilded book on the outside, the Diptyque Advent calendar is opened to reveal an intricately illustrated bookshop, hiding 25 scented pieces. Each day, be surprised by one of the fragrance house's most iconic creations, spanning candles, eaux de parfums, skincare and festive home fragrances.
Price
$495
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12 Days of Christmas Advent Calendar, Lark & Berry
For those who reliably go all out (and we really mean all out) for Christmas, sustainable lab-grown jeweler Lark & Berry is offering the chance to spend over $100,000 on a 12-day Advent countdown.
Ideal for grand-gesture types, the calendar is designed like a book, with twelve boxes arranged as volumes on a shelf. Open them to reveal an impressive selection of glittering jewels, each piece tailored to your preferences, along with customized QR codes that lead to personalized videos, voice messages and memories for your loved one to enjoy. How romantic.
Price
£79,450 (approx. $104,339)
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Penhaligon's Christmas Holiday 2025 Advent Calendar
This year, the British fragrance house takes festive inspiration from the season’s knitwear. Designed as an ode to the classic Christmas jumper, the stacked boxes come dressed in a red-and-green woven motif.
Inside, you’ll find 24 scented delights spanning Penhaligon’s fragrance, home, and bath and body collections – plus, as an extra Christmas treat, a limited-edition festive candle.
Price
$510
