On September 4, Saks Fifth Avenue in New York officially debuted The Vault, the department store’s first-ever dedicated high-jewelry and luxury watches department.
Credit: Justin Bridges
Featuring heritage brands rich in history and craftsmanship, The Vault will feature 25 of the world’s most revered brands, including Chopard, Graff, Tiffany & Co, Piaget, Hermès, Franck Muller, Martin Katz, Lorraine Schwartz and Bulgari, among others. There are six storefronts (the first in-shop for many in New York City) and eight vendor-designed areas for watch brands, such as Vacheron Constantin, Baume & Mercier, Jaeger-LeCoultre, Roger Dubuis, Tag Heuer and more. All six stores will have private VIP rooms, and there are two private VIP rooms available for any brand to use.
Credit: Justin Bridges
Within The Vault, many brands will debut pieces exclusive to Saks Fifth Avenue. Brands with exclusive pieces include: Chopard, Piaget, Baume & Mercier, Repossi, IWC, Hermès, Robert Procop, Martin Katz, Nini Jewels, Dena Kemp and Oscar Heyman.
The 10,673-sq-ft space was formerly an unused cellar in the department store and since the building’s inception hasn’t been used as retail space until now. You enter the lower level via a Rem Koolhaas-designed, rainbow-hued escalator, and from the moment you get to the open-plan space, it feels bright, sparkly and fresh. The well-lit area provides an immersive shopping experience with design details that recall a 1920s bank: There are walls with vaults on them and safety deposit boxes as decoration between the stores.
The Vault also plays host to The International Lounge, a private lounge designated for guests traveling from abroad that features a multi-lingual concierge. The concierge can help assist with luggage and coat storage, package pick-up and will also provide tours of the historic Saks Fifth Avenue for international guests’ first-time visits. There will also be a jewelry and watch repair department in the International Lounge for all customers.
Saks Fifth Avenue, 611 5th Avenue, +1 212 753 4000, saksfifthavenue.com
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