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Experience Beijing’s Newest Lifestyle Business Hotel, EAST

By Pardhasaradhi Gonuguntla

Beijing, China – Reported by Elite Traveler, the private jet lifestyle magazine

Following the successful opening of EAST, Hong Kong in January 2010, EAST, Beijing is to officially open at INDIGO in Chaoyang District, Beijing late September 2012.

EAST, Beijing is located in Jiangtai in the Chaoyang District of Beijing within INDIGO, a joint venture development by Swire Properties Limited and Sino-Ocean Land Holdings Limited. Following The Opposite House at Sanlitun Village, EAST, Beijing is Swire Hotels’ second hotel in the capital and the fourth in Asia.

Only 15 minutes from the Beijing International Capital Airport, Jiangtai is one of the most attractive business addresses in Beijing. Its proximity to the city’s Wangjing area, home to some of the most prestigious local and multinational corporations, makes the property ideal for business travelers.

The hotel has 369 rooms, including 23 suites, offering Urban View rooms with panoramic scenes of Beijing’s iconic downtown and Park View rooms overlooking a 17-hectare park under development adjacent to the property. All rooms come equipped with a built-in array of international power-points, iPod touch technology and complimentary WiFi broadband internet access is available in-room and throughout the hotel. Beast (Body by EAST) includes a fully equipped gym, a swimming pool and an outdoor splash pool. The executive floors and executive lounge, Upstairs, can be found on the hotel’s top two floors and offers additional benefits and VIP services. Dining and entertainment are highlighted by two restaurants, Feast (Food by EAST), an all-day dining restaurant serving up international favorites, and Hagaki, a California-inspired Japanese restaurant, while Xian is a multi-element bar, lounge and music venue on the ground floor.

The Workshop is EAST, Beijing’s meeting and events space with the latest technology and a dedicated events team, as well as an open kitchen area, a noodle bar and a candy wall for scheduled meals or impromptu snacks.

The hotel is connected to the INDIGO shopping mall and adjacent to ONE INDIGO, a Grade-A office tower and will be connected to the Beijing Subway Line 14 in the future. “We’re very excited about the opening of EAST, Beijing. Continuing with what we’re doing in Hong Kong, our philosophy for the EAST brand is to create a lifestyle business hotel that is going to rejuvenate you when you are tired; energize you when you are in search of fun; and support you when it’s time for business,” said Brian Williams, managing director of Swire Hotels.

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