After recent openings in Milan, Venice and Capri, Neapolitan fashion house Kiton debuts in Rome with a boutique on via del Babuino. Located in the heart of Rome’s luxury shopping district near the Spanish Steps, the store will showcase the brand’s latest men’s collections including suiting, shoes, jeans and accessories. Achille Rosapane, Kiton Global Retail Manager, believes the neighborhood has “the best brand mix in Rome” and has bullish expectations for the boutique, especially after opening festivities “turned out great new clientele.”
Designed by contemporary architect Hadi Tehrani, the boutique features a modern interpretation of the Roman arch, a characteristic unique to the store. Set to evoke magnificence and magnitude, the archway welcomes customers to the boutique and symbolizes the brand’s link between tradition and innovation.
All the materials used for decoration, such as white marble with stripes of Sri Lankan black wood and macassar ebony, are exclusive to the Rome boutique, a design concept very important to Kiton. Further, the emphasis on open space, natural light, and minimalism is a fusion of the brand’s modern outlook and Tehrani’s architectural signatures.
Part of Kiton’s retail expansion plan, the Eternal City’s boutique is the second opening this year, with additional boutiques in Beijing, Las Vegas, and St. Petersburg coming soon. Visit kiton.it.
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