Versace Opens New Boutique in Rome
Milan – Versace announces the opening of its new boutique in Via Veneto104, Rome, bringing the number of the Maison’s luxury boutiques in the capital to four: the flagship store in Via Bocca di Leone, the Versace watches and jewellery boutique, also in Via Bocca di Leone, and the new space in Via Veneto.
The new store occupies over 200 square metres on a single level that perfectly reflects the brand’s contemporary style, through opulent materials such as white leather, black marble and crystal.
Versace is the first luxury brand to open a retail space in world-famous Via Veneto, a Roman street indelibly associated with classic cinema. This area, with its many luxury hotels, is an international tourist attraction of the highest calibre.
The Versace Group observed: “Via Veneto is the ideal location for our new boutique, given the many ways the street epitomizes Italian glamour: the cinema, the celebrities; a world Versace understands so well. Via Veneto has also become a street synonymous with luxury and our Maison is the first to open a store there. We are confident that the location is a perfect expression of our current development strategy.”
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