By Zahra Al-Kateb
Hollywood actress Jennifer Aniston has signed to become the face of Emirates – the Dubai-based airline – in a deal that is worth a reported $5 million.
The contract will see her appear in global print and TV ad campaigns for the airline, some of which have been already filmed.
Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and branding said: “We can confirm that we are working with Ms Jennifer Aniston on a global digital and television campaign.
“We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
The news comes after Etihad, the UAE’s second biggest airline, unveiled Australian actress Nicole Kidman as their brand ambassador earlier this year.
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