Florals for spring? Not exactly groundbreaking.
A truly good florist, after all, earns a place on speed dial year-round. Whether it’s a thank you, congratulations, a birthday, or a carefully judged apology, there are few gestures a beautifully composed bouquet can’t convey.
But in New York, floristry goes well beyond the expected. From outrageous, sculptural arrangements to a perfectly judged dozen roses, these are the best luxury florists trusted by the city’s top hotels, in-the-know locals, and a well-heeled clientele.
Best luxury florists in New York City
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Flowerbx
One of the most in-demand names in the world of botany (largely thanks to founder Whitney Bromberg Hawkins being an alum of Tom Ford), Flowerbx spans New York to London, LA to Dubai, so no matter where your loved one is based, they can always have a thoughtfully arranged bouquet on the way. Covering everything from single vases to grand occasions, weddings, and even corporate gifting, Flowerbx also has a history of partnering with some of the city’s most recognizable and established hotel chains, from the Ritz-Carlton NoMad to The Mark.
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Ovando
Sandra de Ovando’s approach to floristry feels instinctive rather than overly styled, shaped early in her childhood by time spent in the garden with her mother. Now firmly embedded in New York’s design scene, her work draws on a mix of cultural influences, with her confident use of color and an eye for unexpected combinations. From intimate bouquets to large-scale event design, the studio delivers florals that feel considered.
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Rachel Cho
Native New Yorker Rachel Cho has been one of the city’s favorite florists since 2005, with her work featured in The New York Times, New York Magazine, Harper's Bazaar, and countless NYC events. When she’s not creating her clean and sophisticated designs for weddings, hospitality, or personal use, she shares her tips and tricks with her millions of followers on her socials, so if you feel inspired by her work, you (or your assistant) can learn from home, too.
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Brrch
Toeing the line between artistically arranged flowers and just, well, art, New York-based Brittany Asch founded Brrch in 2013 and has since been behind the floral creations seen in Harry Styles’ music videos, Caroline Polackic’s wedding bouquet, and countless fashion shows. Taking inspiration from natural landscapes, her arrangements attempt to create worlds that do not exist, creating designs that feel as surreal as they do sublime.
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McQueens Flower
Having started in London in the ‘90s, McQueens Flowers has grown its reputation globally for its beautiful and pared-back designs suited for every occasion. As the flowers of choice for Vanity Fair’s Oscars After Party for more than 25 years, this florist has the A-list seal of approval. And with a renowned school training the next generation of floral artists, the prestigious reputation of McQueens isn’t going to dry out soon.
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Winston Flowers
What began as a pushcart in 1940s Boston has evolved into one of floristry’s most enduring names. Founded by Robert Winston and later shaped alongside his son Maynard, the brand built its reputation on bringing exceptional European blooms (which was then something of a novelty) stateside. Now led by third-generation brothers David and Ted Winston, with sleek studios in both Boston and New York, Winston Flowers delivers arrangements that are designed to leave an impression.
How we chose the best florists in New York City
Each florist and flower designer featured is independently selected by Elite Traveler’s editors and contributors, informed by first-hand experience where possible and in-depth research where not. Our curation spans the world’s most luxurious properties and in-the-know addresses, chosen for their uncompromising standards, exceptional service, and access to the extraordinary.
