March 20, 2010

Bentley Flexes Into The Future

Geneva, Switzerland – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

After Bentley Motors announcement at the Geneva Auto Show that its FlexFuel technology, pioneered on the Continental Supersports Coupe in 2009, would now extends across the complete 2011 Continental range, including the new Supersports Convertible, the company has firmly planted its alternative energy flag solidly in the flex fuel camp. The W12 6-litre power unit now has the technology to run on petrol, E85 bioethanol or any mix of these two fuels —all from a single tank.

Bentley announced its environmental strategy at the Geneva Motor Show in 2008. The three-fold strategy committed the Company to reduce overall CO2 emissions by 15% by 2012; to introduce a new powertrain which will, by itself, deliver a 40% saving in fuel economy; and a commitment that the entire model range would be compatible with renewable fuels, also by 2012.

The first tangible step in the delivery of that strategy was unveiled in Geneva last year with the launch of the Continental Supersports, the first Bentley to be able to run on gasoline, E85 bioethanol or any combination of the two fuels.

Geneva 2010 marked another significant step forward. From 2011 Model Year, (available June 2010), the entire Continental range will be FlexFuel in all markets – including, for the first time, North American. This includes the new Supersports Convertible – the fastest 4 seat production convertible ever. With this development, over half of Bentley’s production volume in 2010 will be FlexFuel compatible. This advance will ensure Bentley customers can take advantage of the recent expansion of renewable fuel infrastructure in key markets including the US and thus help reduce dependency on fossil fuels and give immediate benefits in terms of CO2 emissions.

Bentley Chairman & CEO, Dr Franz-Josef Paefgen, said: “When we launched our environmental strategy in Geneva two years ago, it was a clear pledge to reduce the impact of our cars on the environment. This latest development is proof of our commitment and is a significant step towards the achievement of our 2012 targets.”