Genève, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine
In the universe of prestigious timepieces, deLaCour stands apart as a unique and singular brand. deLaCour’s timepieces are conceived to offer alternative and exclusive creations for those with the confidence to express themselves as individuals. deLaCour conceives limited edition collections as a result of an independent, self-assured vision, not in response to fleeting fashion trends. deLaCour finds its inspiration in an uncharted future and defines it with exceptional timepieces. Thus, deLaCour’s award winning slogan, “Since Tomorrow” defines a notion of consistently forward-looking modernism, self-expression and refinement.Each and every deLaCour collection is the result of an authentic and individual journey that the brand takes on without a preordained destination; without preconceived notions or constraints.deLaCour is proud to announce José Mourinho as their Brand Ambassador and the inspiration of The Mourinho City Ego Collection.José Mourinho’s confident and courageous character has been the allegorical connection for the development of this Limited Edition Collection. Both José Mourinho and deLaCour have a commonality of courage, drive and fierce independence. They both foster a distinctive craft, an excelled skill and a clear vision that meets and surpasses challenges to transcend the extraordinary and attain the exceptional.This dynamic collaboration, an exquisite harmony and convergence between deLaCour’s Brand Essence and José Mourinho’s personality is the result of this illustrious Limited Edition Collection.The Mourinho City Ego Collection transcends a robust yet alluring elegance, destined for the avant-garde whose personality is reflected through the vision that gave life to this unique collection, thus wearing the essence of his personal style.The Mourinho City Ego Collection will be unveiled from January 17 to the 21st , 2011 at the deLaCour Showroom.
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