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February 12, 2024

Overfinch Unveils Dragon Edition Range Rover

The limited-edition vehicle pays tribute to Lunar New Year.

By Irenie Forshaw

Overfinch has unveiled its latest customized Range Rover: a limited-edition vehicle celebrating the Chinese Year of the Dragon.

The new model – a re-interpretation of the 2024 Range Rover – has been a year in the making and was unveiled just in time for Lunar New Year. Limited to just eight bespoke cars, the striking new model is on sale for $250,000.

What can you expect from the new ‘Dragon Edition’ Range Rover? It will come as little surprise to hear the Chinese Dragon is integral to the design from the decorative motif embroidered into the red-and-black leather seats (which are perforated to resemble scales) to the hand-laid graphics in the veneers.

[See also: A Loire Valley Road Trip in the New Range Rover Sport]

dragon edition range rover interior
It will come as little surprise to hear the Chinese Dragon is integral to the design / ©Overfinch

Overfinch hasn’t stopped there: the gear selector has been adorned with dragon talons while the door sills are finished with an illuminated numbered plaque to emphasize the exclusivity of the limited-edition model. While the images released by Overfinch feature striking fortune red and ebony interiors, the color scheme can be personalized to suit future owners’ tastes.  

The dragon symbolism continues outside with the Overfinch Vortex wheel – a 24” wheel adorned with a simple white dragon emblem within the self-leveling center cap.

range rover dragon edition interior
The black-and-red leather seats are perforated to resemble scales / ©Overfinch

“The Dragon Edition raises the bar for bespoke, automotive luxury,” said Kevin Sloane, chairman and CEO of Overfinch. “It’s an incredible showcase of art and craftsmanship. This was a creatively ambitious project, conceived and executed to exacting standards.”

He continued: “Our ability to discuss details of the design directly with our clients and really understand their true significance was hugely important. Whilst paying homage to 2024 being the Year of the Dragon, we wanted to retain our commitment to uninhibited creative exploration. This required us to respectfully adopt a timeless symbol of China and Chinese culture into a considered and imaginative design.”

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