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June 24, 2013updated Jul 01, 2013

Backes and Strauss Create Unique Timepiece

By Chris Boyle

luxury watches

Backes and Straus’ Victoria Princess Red Heart watch has a bracelet set with 322 Ideal Cut diamonds and 66 rubies

Backes and Strauss, the world’s oldest diamond company, has created a unique timepiece: the Victoria Princess Red Heart watch.

Part of the Victoria Princess collection, this spectacular ladies’ design has been created exclusively for the Only Watch auction 2013, which aims to aid the fight against muscular dystrophy through its support of the ‘Monaco Myopathy Association’. 

Mr Vartkess Knadjian, CEO of Backes and Strauss, said: “We are delighted and honoured to have been selected as one of 40 exclusive brands participating in the Only Watch auction 2013. It is very important for us to give back to the global community.” 

The inspiration behind this opulent piece is a 19th century brooch, drawn from the company’s archives, and consisting of two diamond encrusted, linked hearts.

These interlocking hearts are now the focal point of the Victoria Princess Red Heart, and have been repeated again and again in a circle seen to symbolise everlasting love, life and friendship. 

A delicate sprinkling of rubies intersperse Backes and Strauss’ trademark ‘ideal cut’ diamonds. These rubies have been carefully selected not only due to their association with love and passion, but because they are said to represent vitality, energy and health – qualities that are integral to this charitable event. 

This watch is being auctioned in the knowledge that it will be perceived as a symbol of love for the woman who wears it, but also as a representation of hope for those that are being supported by this extremely worthy cause.

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