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October 28, 2013

Blancpain Celebrates Fifty Fathoms 60th Anniversary in NY

By Chris Boyle

Blancpain, 60th Anniversary of Fifty FathomsBlancpain, the world’s oldest watch brand, hosted an exclusive cocktail reception last Wednesday, October 23 in New York City to celebrate the 60th Anniversary of the brand’s famous Fifty Fathoms collection.

Located on the beautiful Hudson River, the event was held at Manhattan landmark The Lighthouse. The unique waterfront establishment was transformed into an underwater oasis, making it the perfect environment to pay tribute to the brand’s renowned diving watch collection.

Guests enjoyed hors d’oeuvres and cocktails while viewing a dedicated exhibition which guided guests through the history of the collection. Continuously projected onto two oversized screens were beautiful underwater photographs taken by renowned divers and photographers including Laurent Ballesta, Principal of the Gombessa Project, and Dr Enric Sala, National Geographic Explorer-in-Residence for the Pristine Seas Expedition with Blancpain.

Displayed among the current Fifty Fathoms collection was a curated selection of vintage Fifty Fathoms timepieces which dated back as early as the collection’s creation in 1953.
In his speech, Mr Adam Bossi, Blancpain U.S. Brand Manager, spoke about the importance the first modern dive watch has played in the diving world.

Today, the 2013 Fifty Fathoms Bathyscaphe model appears in the wake of a fabulous lineage extending over more than half a century and still meeting the requirements of the divers of today.

The celebration was further amplified by a surprise aerial performance by the Heliummm Aerial Dance and Entertainment Group.

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