By Zahra Al-Kateb
Apple has combined the worlds of luxury fashion and technology with the launch of the new Hermes Apple Watch, available from today. The unique combination of finely crafted leather bands in distinctive styles from Hermes along with Apple’s signature stainless steel casing showcases the unique expression of Apple alongside the rich heritage and craftsmanship of Hermes.
Jonathan Ive, Apple’s chief design officer said: “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design. Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
“At Hermès, we strive to provide our clients with elegant, creative and fun
ctional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
The watch comes in a variety of styles and sizes, including the Double Tour, Single Tour and Cuff straps. The extra long strap on the iconic Double Tour elegantly wraps around the wrist and is available in four colors – Fauve, Etain, Capucine and Bleu Jean. The Double Tour is also available with a 38mm stainless steel case.
The single tour is perfect for a classic look. The iconic Hermes design features a buckle which recalls a horse’s girth, paying homage to the equestrian heritage of Hermes. Available in both the 38mm and the 42mm stainless steel cases, the Hermes leather strap is available in Fauve and Noir. The 38mm case is also available with a Capucine leather strap.
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Finally, the cuff is inspired by equestrian fixtures and is carefully adapted to ensure the Apple Watch heart rate sensor stays in contact with the wrist. This stylish design is available in a 42mm stainless steel case with a Hermes leather strap in Fauve.
Apple Watch Hermes is available from 5th October 2015.
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