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December 8, 2014

New Mobile App Showcases Luxury Superyacht Charter Holidays

By Neharika Padala

Progressive Customer Publishing (PCP) has launched a new smart phone app called YPI Selection, where hiring a superyacht is little more than a click away.

Combining the diverse content of popular superyacht brochures, the app boasts interactive features on how to book a luxury yacht charter holiday and is designed to give users an easy and informative introduction into the world of luxury yachting.

Features include comprehensive destination guides, luxury yacht photo and video galleries, trip itineraries and expert tips. It also includes the world’s first live luxury map tracker called Yachts Around Me, allowing users to see where yachts currently are in the world as well as providing information on whether they are available for charter or even for sale.

The app also caters to people who already enjoy the benefits of yacht ownership by providing a unique insight into the latest developments, exclusive interviews with leading yacht designers and in-depth articles on how the business of yacht ownership is evolving faster than ever before.

When users see a yacht they like, they have the ability to share content with their friends and colleagues. When they find that they are ready to discover more, they can e-mail or phone a YPI broker directly from the app.

The app is also split into smaller, mini apps, helping users choose what is right for them. These include the world of yacht ownership, the world of yacht sales and the world of charter holidays.

The YPI Selection app is available to download from iTunes and Google Play.

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