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July 15, 2013updated Aug 28, 2013

Only Watch 2013: Louis Vuitton

By Chris Boyle

Louis VuittonThis September 28, Monaco will play host to the fifth edition of the ‘Only Watch’ charity watch auction benefiting research for Duchenne muscular dystrophy.

Recognized as the world’s first ever charity watch auction, Only Watch is conducted by the watch auctioneers, Antiquorum.

33 of the world’s leading watch manufacturers are donating a unique timepiece specially created for the occasion, one of which will feature on Elite’s website every day leading up to this not-to-be-missed auction.

The proceeds from the sales will be donated to the Monegasque Association against Muscular Dystrophy, promoter of Only Watch with Antiquorum Auctioneers and the Monaco Yacht Show, to help finance research for Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys and therefore 250,000 children, adolescents, and young adults around the world.

From September 6, an international exhibit of the Only Watch collection of timepieces for men and women will also travel the world – Singapore, Hong Kong, Shanghai, Beijing, New York – and will be concluded by a presentation during the Monaco Yacht Show (September 25 to 28).

The Only Watch auction itself takes place on September 28 at 11am (GMT+1) in the ‘Salle Belle Epoque’ of the Hôtel Hermitage.

ONLY WATCH 2013 SPOTLIGHT: Louis Vuitton

Louis Vuitton is proud to participate for the fourth time in the Only Watch Auction by offering a unique Tambour Spin Time Regatta watch, designed in collaboration with Paul Pettavino and the Louis Vuitton team, as for the past three editions.

For this 2013 edition Paul has decided to change from the usual orange color into a blue and red color watch. Every detail has been chosen or designed by Paul, such as the gold boat hand engraved and covered with enamel, or the LV logo painted on the Damier canvas trunk that comes with the watch.

In 2010, Louis Vuitton introduced an innovative and playful way of reading the time with the Tambour Spin Time. Its secret: the hours are revealed by cubes rotating thanks to a unique and patented mechanism.

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Building on this iconic movement developed and manufactured in La Fabrique du Temps Louis Vuitton enriched the Spin Time collection in 2012 with a model dedicated to regattas: the Tambour Spin Time Regatta. This innovative patented movement (LV156) offers two functions: chronograph and regatta five-minute countdown; visually indicated on the dial by five rotating cubes.

Following the new America’s Cup rules of a regatta start in five minutes, the Spin Time Regatta allows the skippers and crew to position themselves in the best possible way on the starting line during the five-minute countdown.

At the same time, the chronograph’s 30-minute counter will leap rightward and move to the five-minute countdown displayed in red in the counter. This way, the minutes before departure are taken into account in the final measured time.

This LV156 movement also celebrates the longtime association of Louis Vuitton with the sailing universe. Louis Vuitton is the official partner of the America’s Cup since 1983 and official time keeper of the 34th edition that will take place in 2013 in San Francisco.

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