View all newsletters
Latest in Luxury - Sign up to our newsletter
  1. Features
February 26, 2018updated May 12, 2020

Porsche Launches Passport Subscription Service

By Elite Traveler

By Alexandra Cheney

This story originally appeared in the January/February 2018 issue of Elite Traveler.

Want a Porsche as an anywhere vehicle without the hassle of actually owning it? Load a couple of surfboards on the roof of a Cayenne and hit the beach. Slip into a 911 and head out for a Friday night on the town. Dreading Monday morning traffic? Ease the pain by commuting in a Panamera. Porsche believes there’s a perfect vehicle for every occasion; hence the launch of Passport, its app-based subscription service.

Providing entrée into a more flexible ownership option, Porsche is looking to attract both brand loyalists (those who want the supercar but own the SUV) as well as younger, technologically savvy first-time buyers who just aren’t sold on a particular model. Although the program’s pilot launch is taking place in Atlanta, it has the potential to disrupt both the luxury-car dealer and rental industries.

Passport users can opt for either the Launch or Accelerate program. The former offers eight model variants, including the 718 Boxster, Cayman S and Macan S, while the latter offers 22 models, including the 911 Carrera S, Panamera 4S,Macan GTS, Cayenne S E-Hybrid and the vehicles in the Launch package.

Registration, insurance and maintenance costs are covered, though subscribers will be responsible for fuel. Users can swap for as many different models as desired during the month, meaning it’s possible (and encouraged) to drive nearly the entire fleet of Porsche automobiles.

Launch, with access to eight models, is $2,000 per month. Accelerate, with up to 22 models, is $3,000 per month. Both have a one-time $500 activation fee.

Content from our partners
The Places Philanthropy Can Take You
Champagne Laurent-Perrier’s Cuvée Rosé: The Ideal Valentine’s Gift
Inside Turnberry Ocean Club's Ultimate Sky Residence

porschepassport.com

Topics in this article :
Select and enter your corporate email address Be the first to know about the latest in luxury lifestyle news and travel.
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network