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December 7, 2015

The Armarium Chalet Debuts at The St. Regis New York

By Zahra Al-Kateb

HThomson20151112-4082This holiday season, glamour awaits just beyond the revolving doors of The St. Regis New York as the hotel invites you to discover The Armarium Chalet.

Carrying on Bronson van Wyck’s annual tradition of his renowned holiday pop-up, this year he has collaborated with Armarium co-founders Trisha Gregory and Alexandra Lind Rose to bring haute couture fashions, exquisite accessories and unexpected gifts via Armarium’s style on-demand services and product offerings to The St. Regis New York. For those guests looking for the perfect hostess gift or holiday present, van Wyck has curated a selection of key entertaining pieces from luxury lifestyle brand AERIN.

An iconic purlieu of fashion’s elite from Babe Paley to Diana Vreeland to Marilyn Monroe, The St. Regis New York will be the very first to debut the one-of-a-kind Armarium retail experience, presented by Gregory and Rose as a onestop shop for all your holiday needs. A truly singular shopping experience, Armarium offers the opportunity to borrow highly coveted fashion, perfect for a holiday weekend or festive city soiree, all styled upon request by the leading industry professionals. Celebrated photographer Claiborne Swanson Frank photographed the Armarium campaign, featuring stunning images of model Giorgia Tordini in the storied halls of The St. Regis New York. All looks from this sumptuous campaign will be available in the Armarium Chalet.

HThomson20151112-4074Beginning on November 13, guests and visitors who frequent the landmark hotel will be enchanted by the hotel’s lobby, masterfully transformed by van Wyck into a golden metallic forest inspired by the untouched winter refuge of the Swiss Alps. Their journey through the mystical forest will end in The Armarium Chalet, nestled within the hotel’s Cognac Room. Reimagined as a sumptuous European hunting lodge, the bazaar will feature stunning draped green malachite walls, layer tapestries, a gorgeously tented ceiling, vintage hand-knotted Oriental rugs, hand-braided wreaths and garlands. The room gives way to a dream-like tree with naturally-shed antlers and floating candles woven among the branches.

Beautifully integrated throughout the chalet, shoppers have access to a range of luxury fashion’s most sought-after pieces from the runways from fur stoles to gowns to statement minaudieres. The The Armarium Chalet is stocked with the most exclusive and luxurious brands in the world including: Nina Ricci, Etro, Alessandra Rich, Ferragamo and more. Alongside these avant garde designs for her to borrow, the chalet will also offer Tamara Mellon’s new capsule collection of holiday velvet pumps inspired by Jeff Koons’ Tulip, exclusively available for sale at the shop and on Additionally, items will be offered for sale for him, including vintage Cartier cufflinks and a Tom Ford shawl and for the hostess, including luxurious Home Décor items and Entertaining Pieces from AERIN and the full Arrowhead Farms assortment of drink mixes.HThomson20151112-4059

This year marks a continued collaboration between Bronson van Wyck and St. Regis, who partnered last year on van Wyck’s holiday workshop. Van Wyck will also be designing the holiday décor for The St. Regis New York again this year, transforming the lobby of the hotel with a festive designs that will be enjoyed throughout the holiday season.

Following the holiday season in New York, the Armarium Chalet will travel to the St. Regis New York’s sister property in Aspen, where it will delight guests and New Year’s revelers from December 28th – January 2nd .

The St. Regis New York is located at 2 East 55th Street at the corner of 5th Avenue. The pop-up shop will be open from 10 AM-7PM, Monday-Saturday and from noon-5 PM on Sundays, from November 13 to December 24.

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