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April 12, 2018updated May 22, 2020

The Return of Logomania

By Kristen Shirley

This story originally appeared in the March/April 2018 issue of Elite Traveler.

Considering fashion’s current obsession with everything 1990s, it’s only natural that logomania has returned. Throughout the spring collections, logos were splashed across every item of clothing imaginable, as well as accessories.

While we haven’t quite hit the ’90s peak of head-to-toe logos, there’s no harm in wearing an exuberant printed coat to shake off the winter blues. At Fendi, Karl Lagerfeld showed three decadent logo-printed fur coats, taking the trend to the next level of luxury.

The man who perhaps started the revival, Alessandro Michele at Gucci, showed logos throughout his show. The Gucci name and interlocking Gs were on skirts, varsity sweaters, every accessory and a surprisingly elegant blue-and-yellow coat. As part of Gucci’s new fur-free initiative, it will be produced without the fur cuffs shown.

Fendi brown mink logo-print bomber jacket, $13,500, available online at

Gucci G Sequence printed silk viscose crepe coat, $5,800, available at Gucci in New York, +1 212 826 2600,

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